COULD this be the world's girliest car? 300 brave buyers are about to find out for themselves with this latest spin on an iconic Italian supermini.Pink and proud of it, the Fiat 500C Pink adds an open-air twist to its equally distinctive hatchback sister, adding the clever canvas roof from the convertible version of the firm's small car hit, and throwing in a raft of expensive options for free in an effort to tempt buyers.
“We reacted to customers requests earlier this year when we gave them the 500 Pink, and I believe we will find a new group of fans with the 500C version of this limited edition car,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK and Ireland.
“With all the benefits of the convertible roof this summer, coupled with the style and personality of the Pink range, I think it will be one of this year's must-have car purchases.”
Costing £13,500 - £1,200 more than the regular 500C - and including extras such as a leather steering wheel, split folding rear seats, and Fiat's Blue&Me infotainment system, the Italian firm reckons it'll build on the success of the 500, which became a small car success story last year when it moved into the top ten of the country's best selling cars.
But it'll take a brave motorist to drive something this brightly-coloured through a town centre - particularly if you're male - and as much as I'm a fan of the little Fiat, I'd stick with something a little less outlandish from the company's expansive options list. It's definitely a matter of taste.
If you're thinking of playing an extra in the next Legally Blonde film and need the motor to go with the movie, find out more about this flamingo-coloured Fiat online at www.fiat.co.uk/pink.
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