USA April 2013

Theme of the Month: White. To start it, a handsome Ford Fusion Energi

At 7.253 units sold in April, sales were down 8% regarding March but they are still way ahead Year-on-Year and plug in share rose this month to 0,56%, almost doubling last year's share (0,30%).

In the podium, same as last month: Model S in #1 with a new sales record (2.200), Nissan Leaf in #2 with the second best ever month (1.937 units) and the Volt in third at 1.306 sales, down a worrying 11% regarding April 2012 and rising just 3% YTD.

But it's in the next positions that things get interesting, while the Prius (#4) and Ford C-Max (#5) see their sales decline to 599 and 411 units respectively, in #6 the Ford Fusion Energi establishes a new sales record at 365 units, in three months on sale it has always increased their numbers, one wonders how many months will Ford's midsize sedan need to get to number four.

For the rest of the market, Honda registers a new sales record for the Accord Plug-In with...55 units.

Speaking of sedans, all three models that got record sales this month (Model S, Fusion and Accord) belong to the large side of cars, is it coincidence, lack of competition or consumer preference? To be seen in the coming months...

Pl	USA	April	YTD'13	YTD'12	13 vs '12
1	Tesla Model S	2.200	6.950	N/A	N/A
2	Chevrolet Volt	1.306	5.550	5.377	3,22%
3	Nissan Leaf	1.937	5.476	2.103	260,39%
4	Toyota Prius Plug-In	599	2.952	2.552	15,67%
5	Ford C-Max Energi	411	1.577	N/A	N/A
6	Ford Fusion Energi	365	779	N/A	N/A
7	Mitsubishi I-Miev	127	752	215	349,77%
8	Ford Focus Electric	147	566	a)	a)
9	Toyota RAV4 EV	70	282	N/A	N/A
10	Honda Accord Plug-In	55	100	N/A	N/A
11	Honda Fit EV	22	68	N/A	N/A
12	Fisker Karma	14	66	a)	a)
13	Scion iQ EV		30	N/A	N/A
14	Smart Fortwo ED		2	2	0,00%
	TOTAL	7.253	25.150	10.832	232,18%