Today we were able to attend the presentation of the new training center and offices in Alcobendas Mazda.
With a modern design but functional and efficient thanks to new technologies used in their manufacture, this new building you want to follow the philosophy of the brand of "break with the established" as Chema said Terol.
After positive results of the last fiscal year (Mazda, as Japanese company has a different calendar Europe and just launched), the brand is the most growth has been in Europe in the sector, with 30% over the previous year . Now, change your strategy and proposes new targets that pass through double production with the help of Skyactiv technology and the inclusion of new models in the range (80% more by 2015).
New Mazda headquarters in Alcobendas
It aims to increase turnover by 12% and sales by 8% to reach 1,340,000 units, a volume equivalent to other brands such as BMW, Audi or Mercedes.
Besides reducing production costs, Mazda is streamlined thanks to new technologies and to achieve their goals is increasing rebates on cars across the range.
Thus, applying the new philosophy of "Todoismo" brand: the full range of funding will benefit with better discounts to customers, more security (two more years of maintenance at no cost) and all equipment.
The Mazda 2 had already in May with a discount of 2,800 euros. Now with PIVE Plan 2, the funding of the brand (SPS) and the two extra years warranty at zero cost, the total discount of up to 4,610 euros for this model.
Mazda CX5, a leading sales range
The Mazda 3 which is in its final phase, had in May with a discount of 5,000 euros, but with funding PIVE2 and Mazda will have a final discount of 6,590 euros. Thus, a 1.6 petrol and 105 hp with 5-door body, can be bought for 12,710 euros.
As for the Mazda 5, had an off wuros May 4000, which are now 6,810 with the same conditions as the other models. Therefore, a Mazda 5 2.0 150 hp petrol Iruka finished, will cost 17,580 euros. The Mazda Mx5 not enter the PIVE2 plan, but will be discounted from now of 4,770 euros compared to 3,000 that was in May.
One of the leaders of this year sales of the brand, the Mazda CX-5 will have € 2,500 discount to 3,240 (funded and PIVE2) and exactly the same except Mazda 6 also gives the Support Package (with Comfort Pack ), worth 2,060 euros. In total, 5,300 euros would discount between supply and equipment. Thus, a Mazda 6 sedan 150 hp 2.2 may be purchased from 28,500 euros.
Besides all these facilities for individuals, there will be more advantages to renting and companies, which will be available at all dealers network in Spain or the website of the brand.
0 komentar: