Europe May 2015

A Rising Star?

Golf GTE Edition

With almost 13.000 units, the European EV market had its third best month ever, with  a 50% improvement YoY, with the 62k sold this year, this is the economic block with the largest number of EV sales this year, ahead of the Americas (46k) and Asia-Pacific (55k).

Looking at the monthly models ranking, the Volkswagen Golf GTE made a return to form, selling 1.322 units (A Personal Best), jumping to #2 in May and surpassing the BMW i3 in the YTD chart.

As for the rest of the monthly ranking, the Nissan Leaf and VW e-Golf sales were below expectations, with the first selling 965 units (It was in 2013 the last time the japanese car sold below the 1.000 units in two months in a row), while the second was only #8, registering just 765 units, its worst performance this year. Is the GTE cannibalizing sales here?

PlModelSales  
1Mitsubishi Outlander PHEV
2.443
2Volkswagen Golf GTE
1.322
3Renault Zoe
1.226
4Tesla Model S
1.137
5
Nissan Leaf
965

Looking at the YTD ranking, besides the aforementioned rise of the Golf GTE to #6, the Renault Kangoo ZE also had a slight uptick in sales (329 units, best result of the year), climbing one position to #12 and recovering ground to the new LCV king the #11 e-NV200/Evalia twins. Now with only 49 units separating them, it looks that the french van isn't willing to let go of its Commercial Kingdom crown without a fight.

In the second half of the ranking, the Smart Fortwo ED continues to slide, down another position to #15 and urgently needing a replacement to recover a place in the Top 10, the same can be said of the Prius Plug-In, down nine positions regarding last year and 15(!) if we look at 2013....

Looking at the brands ranking, there weren't significant changes: Volkswagen (18% Share) recovered ground to Mitsubishi (19%), thanks to the Golf GTE sales uptick, while Nissan and Renault are tied in a distant Third (13%).

A final mention to Mercedes, after a slow start, the german brand is starting to pick up steam, with good performances across the lineup, especially the C350e Plug-In Hybrid, already selling 294 units in May, achieving the #11 in May and #21 YTD, making it the Best Rookie this year and placing it as a future candidate to a Top 10 place and to the D-Segment/Midsize crown. Watch out Volvo V60, you now have serious competition...

PlEuropeMay2015%'14Pl
1Mitsubishi Outlander PHEV2.44311.578191
2Nissan Leaf9656.779112
3Renault Zoe1.2265.992103
4Tesla Model S1.1375.84094
5Volkswagen e-Golf 7654.99689
6Volkswagen Golf GTE1.3224.988822
7BMW i38714.01765
8Audi A3 e-Tron8583.624619
9Volvo V60 Plug-In4042.05537
10Volkswagen e-Up!2161.28626
11Nissan e-NV200 / Evalia2081.245212
12Renault Kangoo ZE3291.19628
13Porsche Cayenne Plug-In2551.158228
14
15
16
17
18
19
20
21
22
23
24
25
BMW i8
Smart Fortwo ED
Renault Twizy
Mercedes B-Class ED
Kia Soul EV
Peugeot iOn
Bolloré Blue Car
Mercedes C350e Plug-In
Mitsubishi I-Miev
Citröen C-Zero
Porsche Panamera Plug-In
Toyota Prius Plug-In
161
143
208
186
107
63
46
294
82
65
62
13
957
931
899
683
677
422
 387
368
351
337
282
281
2
1
1
1
1
1
1
1
1
1
0
0
15
10
11
29
23
21
13
N/A
17
20
18
14

TOTAL12.70462.467

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