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| A Rising Star? |
Golf GTE Edition
With almost 13.000 units, the European EV market had its third best month ever, with a 50% improvement YoY, with the 62k sold this year, this is the economic block with the largest number of EV sales this year, ahead of the Americas (46k) and Asia-Pacific (55k).
Looking at the monthly models ranking, the Volkswagen Golf GTE made a return to form, selling 1.322 units (A Personal Best), jumping to #2 in May and surpassing the BMW i3 in the YTD chart.
As for the rest of the monthly ranking, the Nissan Leaf and VW e-Golf sales were below expectations, with the first selling 965 units (It was in 2013 the last time the japanese car sold below the 1.000 units in two months in a row), while the second was only #8, registering just 765 units, its worst performance this year. Is the GTE cannibalizing sales here?
Looking at the YTD ranking, besides the aforementioned rise of the Golf GTE to #6, the Renault Kangoo ZE also had a slight uptick in sales (329 units, best result of the year), climbing one position to #12 and recovering ground to the new LCV king the #11 e-NV200/Evalia twins. Now with only 49 units separating them, it looks that the french van isn't willing to let go of its Commercial Kingdom crown without a fight.
In the second half of the ranking, the Smart Fortwo ED continues to slide, down another position to #15 and urgently needing a replacement to recover a place in the Top 10, the same can be said of the Prius Plug-In, down nine positions regarding last year and 15(!) if we look at 2013....
Looking at the brands ranking, there weren't significant changes: Volkswagen (18% Share) recovered ground to Mitsubishi (19%), thanks to the Golf GTE sales uptick, while Nissan and Renault are tied in a distant Third (13%).
A final mention to Mercedes, after a slow start, the german brand is starting to pick up steam, with good performances across the lineup, especially the C350e Plug-In Hybrid, already selling 294 units in May, achieving the #11 in May and #21 YTD, making it the Best Rookie this year and placing it as a future candidate to a Top 10 place and to the D-Segment/Midsize crown. Watch out Volvo V60, you now have serious competition...
As for the rest of the monthly ranking, the Nissan Leaf and VW e-Golf sales were below expectations, with the first selling 965 units (It was in 2013 the last time the japanese car sold below the 1.000 units in two months in a row), while the second was only #8, registering just 765 units, its worst performance this year. Is the GTE cannibalizing sales here?
| Pl | Model | Sales |
| 1 | Mitsubishi Outlander PHEV | 2.443 |
| 2 | Volkswagen Golf GTE | 1.322 |
| 3 | Renault Zoe | 1.226 |
| 4 | Tesla Model S | 1.137 |
5 | Nissan Leaf | 965 |
In the second half of the ranking, the Smart Fortwo ED continues to slide, down another position to #15 and urgently needing a replacement to recover a place in the Top 10, the same can be said of the Prius Plug-In, down nine positions regarding last year and 15(!) if we look at 2013....
Looking at the brands ranking, there weren't significant changes: Volkswagen (18% Share) recovered ground to Mitsubishi (19%), thanks to the Golf GTE sales uptick, while Nissan and Renault are tied in a distant Third (13%).
A final mention to Mercedes, after a slow start, the german brand is starting to pick up steam, with good performances across the lineup, especially the C350e Plug-In Hybrid, already selling 294 units in May, achieving the #11 in May and #21 YTD, making it the Best Rookie this year and placing it as a future candidate to a Top 10 place and to the D-Segment/Midsize crown. Watch out Volvo V60, you now have serious competition...
| Pl | Europe | May | 2015 | % | '14Pl |
| 1 | Mitsubishi Outlander PHEV | 2.443 | 11.578 | 19 | 1 |
| 2 | Nissan Leaf | 965 | 6.779 | 11 | 2 |
| 3 | Renault Zoe | 1.226 | 5.992 | 10 | 3 |
| 4 | Tesla Model S | 1.137 | 5.840 | 9 | 4 |
| 5 | Volkswagen e-Golf | 765 | 4.996 | 8 | 9 |
| 6 | Volkswagen Golf GTE | 1.322 | 4.988 | 8 | 22 |
| 7 | BMW i3 | 871 | 4.017 | 6 | 5 |
| 8 | Audi A3 e-Tron | 858 | 3.624 | 6 | 19 |
| 9 | Volvo V60 Plug-In | 404 | 2.055 | 3 | 7 |
| 10 | Volkswagen e-Up! | 216 | 1.286 | 2 | 6 |
| 11 | Nissan e-NV200 / Evalia | 208 | 1.245 | 2 | 12 |
| 12 | Renault Kangoo ZE | 329 | 1.196 | 2 | 8 |
| 13 | Porsche Cayenne Plug-In | 255 | 1.158 | 2 | 28 |
| 14 15 16 17 18 19 20 21 22 23 24 25 | BMW i8 Smart Fortwo ED Renault TwizyMercedes B-Class ED Kia Soul EV Peugeot iOn Bolloré Blue Car Mercedes C350e Plug-In Mitsubishi I-Miev Citröen C-Zero Porsche Panamera Plug-In Toyota Prius Plug-In | 161 143 208 186 107 63 46 294 82 65 62 13 | 957 931 899 683 677 422 387 368 351 337 282 281 | 2 1 1 1 1 1 1 1 1 1 0 0 | 15 10 11 29 23 21 N/A 17 20 18 14 |
| TOTAL | 12.704 | 62.467 |
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