one of the coolest merchandising tie-ins before the Harley Ford, was the Levi Gremlin

Found on https://www.facebook.com/groups/370933965962/?fref=nf

AMC put the Levis denim into Jeeps and the J-10 trucks http://hooniverse.com/2015/06/25/a-tour-of-omix-adas-historic-jeep-collection/