Japan June 2015

Mitsu Minicab Miev Truck: Best Selling Electric Pick-Up Truck. In the World. Respect.

Waiting for Better Days

Another negative month (The third in a row), with sales in June down 49% YoY, and only 11k sales YTD, you have to go back three years to see such low numbers in this market.

Looking at the YTD models ranking, the positions are stable, with the Leaf once more in #1, with sales down just 34% regarding March '14, while the #2 Outlander PHEV in Japan was down 87%(!), to just 221 units. Mitsu is hoping the restyled plug-in SUV can rebound sales and end a 16 month leadership of the Nissan Leaf. Hopefully the new Outlander can sign the beggining of a recovery soon...

Looking at the brands ranking, Nissan (50% Share) has a large advantage over Mitsubishi (32%), and is most certain to win the manufacturers title for the fourth time, the third in a row (Nissan won in 2011, 2013 and 2014).

Pl	Japan	June	2015	%	Pl '14
1	Nissan Leaf	893	5.491	48	1
2	Mitsubishi Outlander PHEV	221	2.927	26	2
3	Toyota Prius Plug-In e)	125	990	9	3
4	BMW i3 e)	100	600	5	6
5	Tesla Model S e)	25	364	3	7
6 7 8 9 10 10	Mitsubishi I-Miev Mitsubishi Minicab Miev Nissan e-NV200 / Evalia Mit. Minicab Miev Truck Honda Accord Plug-In e) BMW i8 e)	59 51 50 19 5 5	341 294 270 105 30 30	3 3 2 1 0 0	4 5 N/A 8 9 10
	TOTAL	1.553	11.442	100