USA June 2015


Volt II - Looking sharp to conquer the US Market (And why, oh why can't the Opel Ampera have its own Second Iteration?)

Tesla Edition

Some 10.000 plug-ins were sold in the US last month, which represents a 16% decrease YoY, with the YTD EV Share at 0,64%, behind the 0,73% of last year.

The Tesla Model S continues to push the EV Market almost alone, with all the other major players presenting losses regarding the same month last year, with only three models in the four digit area (Model S, Leaf and Volt).

With the Top 2 representing 38% of the whole market, a curious fact is that both are pure electrics, right now BEV's represent 63% of sales this year, far better from the 27% in 2012.

It is somewhat ironic that now that Europe is seeing an uptick in PHEV sales, the US are going the other way around, as we can see in the yearly numbers since 2012: Pure electrics had 27% share in 2012, the following year that number rose to 49%, 55% in 2014 and now 63%...Tesla influence has surely something to do with it, but also the decline in sales of the Chevy Volt (23.4k units in 2012, 23k in '13, 19k last year and 5.6k now), with the upcoming arrival of the 2nd Gen Volt and Model X, it will be interesting to see if PHEV's return to have the majority of sales or if BEV's resist and end the year as the dominant technology.

Looking at the rankings, there are no significant changes in the models chart, but there is an important change in the manufacturers: With Tesla growing their lead over the competition (20%, one percent higher than in May), Nissan (18%) returned to Second, relegating Ford to #3, with 17% share.

Pl	USA	June	YTD	%
1	Tesla Model S e)	2.650	10.708	20
2	Nissan Leaf	2.074	9.816	18
3	Chevrolet Volt	1.225	5.622	10
4	BMW i3	551	4.456	8
5	Ford Fusion Energi	727	4.290	8
6	Ford C-Max Energi	667	4.227	8
7	Fiat 500e	363	3.384	6
8	Toyota Prius Plug-In	464	2.890	5
9	Chevrolet Spark EV	226	1.785	3
10	Volkswagen e-Golf	293	1.518	3
11	Mercedes B-Class ED	242	1.172	2
12 13 14 15	Ford Focus Electric BMW i8 Smart Fortwo ED Cadillac ELR	152 137 94 62	811 733 646 593	1 1 1 1
16 17 18 19 20 21 22 23	Porsche Cayenne Plug-In Kia Soul EV P. Panamera Plug-In Porsche 918 Mitsubishi I-Miev Honda Accord Plug-In Toyota RAV4 EV Honda Fit EV	88 109 34 29 24 5 3	542 470 230 135 73 59 16 1	1 1 0 0 0 0 0 0
	TOTAL	10.215	54.177	100