USA June 2015

Volt II - Looking sharp to conquer the US Market (And why, oh why can't the Opel Ampera have its own Second Iteration?) 





Tesla Edition

Some 10.000 plug-ins were sold in the US last month, which represents a 16% decrease YoY, with the YTD EV Share at 0,64%, behind the 0,73% of last year.


The Tesla Model S continues to push the EV Market almost alone, with all the other major players presenting losses regarding the same month last year, with only three models in the four digit area (Model S, Leaf and Volt).

With the Top 2 representing 38% of the whole market, a curious fact is that both are pure electrics, right now BEV's represent 63% of sales this year, far better from the 27% in 2012.

It is somewhat ironic that now that Europe is seeing an uptick in PHEV sales, the US are going the other way around, as we can see in the yearly numbers since 2012: Pure electrics had 27% share in 2012, the following year that number rose to 49%, 55% in 2014 and now 63%...Tesla influence has surely something to do with it, but also the decline in sales of the Chevy Volt (23.4k units in 2012, 23k in '13, 19k last year and 5.6k now), with the upcoming arrival of the 2nd Gen Volt and Model X, it will be interesting to see if PHEV's return to have the majority of sales or if BEV's resist and end the year as the dominant technology.

Looking at the rankings, there are no significant changes in the models chart, but there is an important change in the manufacturers: With Tesla growing their lead over the competition (20%, one percent higher than in May), Nissan (18%) returned to Second, relegating Ford to #3, with 17% share.

PlUSAJuneYTD%
1Tesla Model S e)2.65010.70820
2Nissan Leaf2.0749.81618
3Chevrolet Volt1.2255.62210
4BMW i35514.4568
5Ford Fusion Energi7274.2908
6Ford C-Max Energi6674.2278
7Fiat 500e3633.3846
8Toyota Prius Plug-In4642.8905
9Chevrolet Spark EV2261.7853
10Volkswagen e-Golf2931.5183
11Mercedes B-Class ED2421.1722
12
13
14
15
Ford Focus Electric
BMW i8
Smart Fortwo ED
Cadillac ELR
152
137
94
62
811
733
646
593
1
1
1
1
16
17
18
19
20
21
22
23
Porsche Cayenne Plug-In
Kia Soul EV
P. Panamera Plug-In
Porsche 918
Mitsubishi I-Miev
Honda Accord Plug-In
Toyota RAV4 EV
Honda Fit EV
88
109
34
29
24
5
3

542
470
230
135
73
59
16
1
1
1
0
0
0
0
0
0

TOTAL10.21554.177100

e) Estimate


Source: insideevs.com
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