What is wrong with this picture?

Yesterday, during my travels for work, I came across these 3-packs at a drugstore in rural Utah:


One was at the front of the pegs, the other two buried toward the back.  Can you see what is wrong?

Take a closer look.  At first glance everything is normal.


That Firebird in green at the top looks right at home, doesn't it?  The only problem is it is a Matchbox.

Before you pass this off as a standard "buy pack - take model - return with replaced model" scenario, let me assure you these packs were not opened.  You can always tell a homemade job, and these aren't.  Factory sealed.

So how did a Matchbox model get in there?  I have no idea.  The reason is probably as interesting as watching paint dry, but there is an explanation out there.

Has anyone else encountered these?

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