Germany September 2016

  

The Force Awakens, Chapter 1 - Range ist Kaiser 

After a number of so-so performances, the German EV Market finally awoke to a decent performance, with 3.072 units, a 41% YoY rise and the best result of the year.

With this result, the EV Share grew to 0.68%, which is still below the 0.75% registered last year, but i think it is on the right path to the 2015 result and establish a new highmark.

Looking at the September models ranking, there were a number of surprises, something this market has become to known for, if the leadership of the BMW i3 is not surprising, given the mass deliveries of the 33 kWh version combined with the recent incentives, but the volume of registrations was nevertheless impressive, with 511 units, shattering the previous personal best of the German hatch (334 units last December), while also scoring the Third Best ever monthly score by a single model in Germany, only behind those shady results achieved by the Kia Soul EV last year...

...Speaking of the Soul EV, last month the Korean Crossover-thingy surged to 418 units, a 314% increase in just one month, which itself (101 units) was already a significant departure from the 50-something average that the Kia product had throughout this year. Mmmm...

Besides the increased range i3, the current two Long Range BEV's in the market joined the September ranking, with the Tesla Model S in Fourth (200 units, up 50 % YoY) and the Model X in Fifth, contributing for an almost 100% blue ranking this month.

With the 40 kWh version of the Zoe just weeks away and the eagerly awaited Opel Ampera-e yet some six months to arrive, we should then confirm the market trend, which is (Long) Range as the key factor to EV growth and also for preference over PHEV's, as the shift in the mix of the i3 composition shows, with the 22 kWh version at 1/3 BEV, 2/3 Rex, while the 33 kWh version has 2/3 BEV, 1/3 Rex.


PlModel
Sales  
1BMW i3511
2Kia Soul EV418
3Renault Zoe279
4Tesla Model S200
5Tesla Model X177

The YTD German EV ranking had, as always, several changes, with these being the main ones:

- The Mitsubishi Outlander PHEV climbed another position, in this case to #6, and is now trying to reach #4 and win the race for Best Selling PHEV;

- The aforementioned Kia Soul EV jumped six positions to #8, and considering last year final quarter, Kia's funky vehicle is expected to climb even higher;

- Audi's giant-wagon-on-stilts Q7 e-Tron climbed another two places, to #13, becoming also the new leader in the Posh-Size of Surrey-SUV segment;

- An even higher jump had the Tesla Model X, jumping 12 positions to #21, while stepping over the Mercedes GLE500e competitor. If the Q7 e-Tron seems out of reach for the moment, it wouldn't be surprising to see the "X" end the race in Second among the Luxury SUV class.  

The manufacturers ranking is as balanced as usual, with the top brand now being BMW, with 18% (Up 1%), followed by Volkswagen, down to Second, 27(!) units ahead of the Third Placed Renault, both down 1% to 16%.

PlGermanySep. YTD%'15 Pl
1
2
Renault Zoe
BMW i3 *
279
511
2.115
1.748
12
10
6
2
3Tesla Model S2001.17877
4
5
Audi A3 e-Tron
Volkswagen Golf GTE
100
124
1.008
976
6
6
5
4
6Mitsubishi Outlander PHEV17397363
7Volkswagen Passat GTE8389259
8
9
Kia Soul EV
Nissan Leaf
418
29
857
762
5
4
1
10
10
11
12
Volkswagen e-Golf
BMW 225xe Active Tourer
Renault Twizy 
91
119
55
639
628
573
4
4
3
8
20
15
13
14
15
Audi Q7 e-Tron
Mercedes C350e   
Volvo XC90 T8 
130
58
38
565
537
524
3
3
3
24
13
28
16Volkswagen e-Up!
14
321212
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35

Mercedes B250e
BMW 330e
Porsche Cayenne Plug-In
BMW X5 40e
Tesla Model X
Volvo V60 Plug-In
Mercedes GLE500e
BMW i8
Mercedes S500e  
Nissan e-NV200 / Evalia
BMW 740e
Mercedes GLC350e
Renault Kangoo ZE e)
Porsche Panamera PHEV
Peugeot iOn
Citroen C-Zero
Smart Fortwo ED
Citroen Berlingo EV e)
Peugeot Partner EV  e)
Others
50
39
39
35
177
55
20
14
35
16
37
35
10
16
25
12
5
5
5
20
311
284
265
244
237
209
207
193
192
119
118
117
115
110
86
84
76
45
30
138
2
2
2
1
1
1
1
1
1
1
1
1
1
1
0
0
0
0
0
 1
14
32
17
22
N/A
18
29
16
19
25
N/A
N/A
N/A
23
36
36
11
33
33

TOTAL
3.072
17.480
100



* - 291 Bev + 220 Rex 

e) Estimate

Source: kba.de


Tesla Model S vs The Others

Pl
Model
Sep. 2016
1
Audi A7
268
2
Tesla Model S
200
3
BMW 6-Series
159
4
Jaguar XF
153
5
Mercedes CLS
132
  
The Model S is becoming a force to be reckoned with in Germany, arguably the hardest market to crack by the Californian Automaker.

Although with sales up 9% YoY, it is still too early to race against the local Big Boys (BMW 5-Series, Audi A6, Mercedes E-Class), but if we compare it with the closest rivals in price and concept, then we can see that the All-electric-Sports-Sedan is doing fine, racing at the same level of its most direct rivals.


Tesla Model X vs The Others

Pl
Model
Sep. 2016
1
Porsche Cayenne
582
2
Jaguar F-Pace
264
3
BMW X6
263
4
Tesla Model X
177




The Model X has a tougher job than the Model S, but with the production constraints now behind, in September Tesla's SUV finally had a decent delivery month, closing in on its most direct competitor (BMW X6), but still far from the Sports-SUV-Daddy, the Porsche Cayenne.

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