2017 Hyundai i30/2018 Elantra GT

Not an ugly car by any mean.
But what a step backward from the current generation.

I mean this looks much less modern than the one we have right now (Available in the US as the Elantra GT)
Really, this looks like a copy of the previous generation Golf.
Why???

I am sure it drves and is a better car. But why make it look like it came out 10 years ago?

This is a really bad trend for Hyundai, where all their new designs look older than the previous generations.
Did they scare themselves by coming out with too many really modern designs?
This timid approach to the market also shows in lower sales.
So I guess it's not really a good idea.

This will look super boring un Europe. Where almost everything else (Except the poor Peugeot 308) looks much more modern.
But even here. When compared to the current model.