Nissan to Become Exclusive Automotive Launch Partner for Apples iTunes Radio

Nissan today announced that it will serve as the exclusive automotive partner for the launch of Apple's iTunes Radio, taking advantage of new creative formats, including audio and video, across Apple TV, iPhone, iPad, iPod touch, Mac and PC. Among the first Nissan vehicles to be highlighted with unique iTunes Radio materials are the upcoming, totally resigned 2014 Nissan Rogue compact SUV, the all-new 2014 Nissan Versa Note and the hot-selling Nissan LEAF electric vehicle.

"We see iTunes Radio as an integral part of our new vehicle launches and 'big moments,' riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan's new models," said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. "We're also adding iAd on iTunes Radio as a critical platform in support of ongoing campaigns, such as our college football and Heisman Trophy Tour initiatives. It's a great way for Nissan to reach the right audiences in the right markets."

The campaign theme for the all-new 2014 Nissan Rogue is "Make the Ordinary Extraordinary." The marketing efforts are designed to drive reservations for the vehicle, which goes on sale at Nissan dealers nationwide in November. Rogue's presence on iTunes Radio is a major part of this effort.

"Nissan, as a brand also known for innovation, is proud to support iTunes Radio from the very beginning, with content relevant to consumers' interests," added Brancheau. "We see iTunes Radio being a huge success and we look forward to delivering amazing brand experiences to this exciting new audience."

Nissan Versa Note Named to Kelly Blue Book's 10 best back-to-school cars of 2013

The all-new 2014 Nissan Versa Note™ was named today to the top spot on Kelley Blue Book's KBB.com's list of 10 Best Back-to-School Cars of 2013. Each year, editors at Kelley
Blue Book's KBB.com, a leading provider of new and used car information, develop their list of the 10 Best Back-to-School Cars based on characteristics that cater to an average student's lifestyle. The publication credited the Versa Note's cost efficiency, sleek design and overall technology offerings as primary factors for the vehicle's top ranking.

"The all-new Versa Note offers the ideal combination of versatility, style and technology, all at an attractive price point for the budget-savvy student heading back to campus this fall," said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. "The Versa Note's modern styling provides enhanced aerodynamics for improved fuel economy while its dramatic shape and proportions add an energetic look to reflect the active lives of its target consumers."

The all-new Versa Note seats up to five people and boasts substantial 40 miles per gallon (mpg) highway fuel economy, best-in-class 31 mpg city/35 mpg combined fuel economy on CVT-equipped models. Starting at $13,990, the vehicle features best-in-class interior volume with 18.8 cubic feet of cargo space, plus segment-leading front headroom and rear legroom that is nearly 4 inches longer than its nearest competitor. Smart packaging is further facilitated by Divide-N-Hide® Adjustable floor.

The all-new Versa Note offers a variety of technological features, including available class-exclusive Around View® monitor, available Bluetooth® Hands-Free Phone System, available Nissan Intelligent Key with Push Button Start and available Heated Front Seats. Also available on the SL Tech Package is NissanConnectSM with Navigation which includes a suite of phone connectivity features such as Hands-free Text Messaging Assistant, Streaming Audio via Bluetooth®, Pandora® Radio Compatibility and two Google® services: real-time POI search and Send-to-Car.

Nissan to Feature Fan-Made Instagram and Vine Videos in TV Commercial

– "Your Door to More" video contest will highlight fan passions and all-new Versa Note –

The all-new 2014 Nissan Versa Note is much more than a means of transportation. It's your door to more of the things you love to do. That's why Nissan is inviting users of Instagram and Vine to celebrate their passions in their own short videos. All entrants have the chance to win prizes and see their creations in a national Nissan TV commercial.

As of today, aspiring videophiles can visit YourDoorToMore.com for details about the contest, including sample videos and a printable kit containing cutout versions of the Versa Note. To enter the competition, users make a six-to-15 second video on Vine or Instagram about what they love, include at least one Versa Note cutout, and then post the video with the #VersaVid hashtag. A total of six winners will receive $1,000 Amazon.com gift cards to help fuel their passions, and three of those winners will have their videos featured in a Nissan TV ad to promote the Versa Note later this year. Video submissions will be accepted until 11:59 p.m. ET on Monday, August 5.

"Cars don't just take us places. They help us chase dreams, seek adventure, and enjoy life to the fullest," said Jon Brancheau, vice president, Marketing, Nissan North America. "We want to celebrate that freedom and the creativity it can inspire."

The "Your Door to More" video contest is inspired by the 2014 Nissan Versa Note, a second-generation hatchback with a sculpted, modern and energetic look that reflects the active lives of its target buyers. The Versa Note is an exceptional combination of versatility, technology and value that features best-in-class fuel economy and total interior volume.* It's a kid friendly and adult-comfortable vehicle that enables owners to take their friends and family anywhere they want to go – and do a whole lot more of what they love along the way.