Automotive Groups December 2016

Automotive Groups December 2016

Image result for general motors


Regarding 2015, there were some major changes, BYD jumped ahead of the Renault-Nissan Alliance (Haven't included Mitsubishi yet, as the Japanese brand was only included in October), and has set an ambitious goal of 200.000 units in 2017, while Tesla climbed to Third at the expense of the Volkswagen Group and hopes to reach BYD-level of deliveries this year.

But the 2017 Best Selling OEM title will be a three horse race, as a Renault-Nissan-Mitsubishi Alliance can also reach 200.000 units with relative ease, it's just a matter of producing the Renault Zoe at full speed, update the Nissan Leaf with a 40 kWh battery soon and actively sell the Mitsu Outlander PHEV.

Volkswagen's slow growth (Up only 6% YoY) has made it lose the Third spot and it wasn't surpassed by an ambitious (100.000 units goal for 2017!) BMW Group by just 300 units, so VW better shape up in 2017 and increase sales significantly, or else they will be on the uncomfortable role of also-rans, 2020 and its I.D. disruptive model is still some years away and a lot can/will change until then. 

BAIC is rising from the shadow of BYD and despite only selling half of the Chinese poster-child, it is growing significantly (The EC180 looks like a winner), so it wouldn't be surprising to see it reach 80.000 sales this year, same as the Geely Group, which has seen Volvo grow 50% and most importantly, Geely land with 17.000 units. Two OEMs to follow closely in 2017.

The same can be said about General Motors, growing 54% YoY in 2016 and that's without using the ace up its sleeve (Chevy Bolt). With the Bolt and Volt (Arriving soon to China) charging at full speed, anything less than doubling sales in 2017 will be considered a disappointment. As for the Cadillac CT6 PHEV career, i believe the ELR is a good sales indication...

Automotive Group  Units  % of sales
BYD 102.470 17
Renault-Nissan 86.247 1
Tesla 76.243 100
VW Group 62.480 1
BMW Group 62.157 3
BAIC 46.420 2
Zotye 37.363 15
Geely Group 32.760 3
General Motors 32.700 0
Mitsubishi 32.179 2


Looking at the percentage of plug-in sales of each OEM, besides the obvious case of Tesla, the two brands that have a significant share of EV's are BYD (17%) and Zotye (15%), with the remaining OEMs still having residual percentages, with the highest share of this third pack being the BMW and Geely Groups, both with 3% share. 

General Motors has a lot to improve, as their plug-ins still do not reach 1% of the Group sales, but even so, there are worse OEMs, like Toyota of Fiat-Chrysler... 






























Five Exportable EV's from China

Five Exportable EV's from China

Image result for lynk & co geely
2017/8 Lynk & Co: Chinese Plug-in made for Export

Mass exports from Chinese Auto Brands to mature markets have been hampered by Safety and Emission concerns, as well as a general prejudice regarding products coming that country.

BEV's are seen as an opportunity, because the Emission part of the equation is solved from the beginning, while Safety and Design of Chinese cars have been evolving faster than their foreign competitors, reducing the gap, so it won't be long until the best Chinese Electric Cars are head-to-head  with the best mass market EV's.

To date, Chinese EV makers haven't really bothered to export their models, because their domestic is more than enough to absorb all production, but if they did, which would be the more successful? These would be my picks.

Bare in mind that i chose only all-electric cars and eschewed the current Top Best Sellers, this a personal view and others might choose different models.


2016 byd qin ev300 - DOC671707

BYD Qin EV300 - BYD's can be seen something a bit like Chinese Teslas, with Youtube videos showing their Tang SUV's racing BMW X6's and the like, BYD is not only the largest plug-in maker in the World, but also a cool one, a rare commodity among Chinese car makers. Unfortunately, like Tesla, coolness doesn't come cheap, and this Qin EV300 costs 260k Yuan (Price before subsidies), or around 36.000 euros. Did i hear you say: "Yikes, that's a lot of money for a Chinese car!". It is, but then again, you get a lot in return: 300 kms range from a 48 kWh battery, 218 hp, 0-100 kms/h in 7.9s, nice interiors...Think of it as sort of an all-electric Chevrolet Volt and you are not far from the truth. For those that still can't get past the price and don't mind a taxi-like-appliance, BYD offers the e5 300, which is basically the same package and specs, but with a less sexy outfit, for 230k Yuan, or 31.500 eur.



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Geely Emgrand EV - The owner of Volvo joined this year the EV stage with the Emgrand EV, a BYD Qin fighter, that is slightly cheaper (252k Yuan, 34.5k eur), but has also slightly less range (253 kms from a 45 kWh battery),  and despite being no slouch (120 hp, 9.9s 0-100kms/h), is significantly slower. "So, why would people buy this, if the Qin has almost the same price but better specs?" - Some might ask. The short answer is "Volvo". As mentioned before, one of the weak points of Chinese Car Makers is brand cachet, or the lack of it. If BYD has become a known entity among the plug-in niche and can start there their branding, Geely as no cred among EV followers or the general public in developed markets, but add the word "Volvo" to the mix and things start to change, with the most recent Geely models sharing technology with the Swedish brand, Geely can use that card the same way Mercedes did with the Smart brand (Mercedes tech) or Renault with Dacia. That way, customers can say to their friends, neighbors and coworkers: "Yeah, my car came from China, but it's made with Volvo parts"



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Chery eQ - A consistent seller in China, the funky eQ sells for 160k Yuan (22.000 Euro) before incentives and for that you get a decently equipped and sized city car, with 22kWh battery and 200 kms range, with the only drawback being the weak engine (56 hp, 100 kms/h top speed), at least by First World standards, which might put off people when thinking about some urban freeways. Add a bit more power to the engine and you could have a valuable competitor to the current crop of city EV's, as the Mitsubishi triplets are showing their age, the VW e-Up! is pricey, while the upcoming Smart Forfour ED looks too goofy (What were Smart designers smoking when did this last generation?!?).



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Zotye Zhima E30 - An intriguing mash up of BMW i3, Smart Fortwo (Previous generation) and Tesla on the inside, this butch(y) city car, looks quite nice inside and out, but Zotye will have to improve specs to have success on foreign markets, especially considering the (steep) price: 25.000 Euro. Increase the 18 kWh battery size to some 24 kWh, pulling the range north of 200 kms, and place a peppy engine (100 hp should be enough) and this tittle bugger will have specs that match its hip design and make it a success.



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BAIC EX200 - Ending this list without a Crossover would be ignoring probably the most significant automotive trend in China and globally, so among the rising number of BEV Crossovers made in China, i have chosen this model, the electric conversion of the Senova X25 best seller. This small Crossover (Think Kia Soul or Renault Captur) is only #19 in the plug-in ranking in China, but right now its sales potential could be hampered by the battery, the 30kWh allows only 200 kms range, if BAIC placed the 41 kWh battery of its EU260 sedan, then range would get a bump to some 250 kms and surely sales would increase significantly, more so if the engine were to be upgraded from the current 70 hp to 90/100 hp. Doing these changes and keeping price at current levels, 207k Yuan (28.500 Euro) before incentives, would transform this model in a real winner on foreign markets, especially considering the only plug-in model in that segment is the much more expensive Kia Soul EV.