New Zealand February 2017 (Updated)

NZ Tesla Fans rejoice!

Tesla oficially lands in Record Month 

A record 63 plug-ins were sold last month, up a spectacular 271% YoY, with the EV Share now in a record 0.51%.

Looking at the models ranking, the 2016 Best Seller Mitsubishi Outlander PHEV is down to Third Spot, with two all electric models leading the way, the Tesla Model S is ahead of the pack, with 24 units, with February signaling the official landing of the American brand in Kiwi land. 

Below the Californian Sports Sedan, the talented Hyundai Ioniq Electric is in the runner-up position, but the #3 Outlander PHEV and #4 BMW i3 are too close for the Korean model to ease off the accelerator. 

In the Manufacturers ranking, BMW is a surprising leader, with 29% share, followed by Tesla, with 26%, and Hyundai (17%).

As for the six times Best Selling Manufacturer Mitsubishi,  it is only Fourth, with 16% share. Will this be the year that Mitsu's domination will end? By whom? BMW? Tesla?

Please make your bets...

Pl	New Zealand	Feb.	YTD '17	%	'16Pl
1	Tesla Model S	15	18	19	6
2 3 4 5 5 7 7 9 10	Hyundai Ioniq Electric Mitsubishi Outlander PHEV BMW i3 Tesla Model X BMW i8 Mercedes GLE500e BMW 225xe Active Tourer BMW 330e Volvo XC90 PHEV	13 12 5 6 3 2 1 3 1	16 15 14 6 5 5 4 4 2	17 16 15 6 5 5 4 4 2	13 1 2 N/A 8 N/A 7 15 5
11 11 11 11	Mercedes C350e Audi A3 e-Tron BMW 740e Porsche Cayenne Plug-in		1 1 1 1	1 1 1 1	9 4 16 9
TOTAL		61	93	100

Source: mia.org.nz

New Zealand December 2016

Best. Name Plate. Ever.

Outlander PHEV wins Third Models Title in Record Year 

With 412 plug-ins sold in 2016, growth has increased significantly YoY, up  46%, with the EV Share ending at a healthy 0.28%.

Looking at the models ranking, the Mitsubishi Outlander PHEV was once again the undisputed leader, its Third consecutive Best Seller Award, although sales were a bit far from the record 197 units registered in 2014.

Below the japanese SUV, the BMW i3 (Up 78% YoY) repeated the runner-up position, while the Renault Kangoo ZE(!) had a positive first year, ending the year in Third, a podium position only repeated at its home, France.

In the Manufacturers ranking, New Zealand can be considered Mitsubishi turf, having won in 2016 its Sixth title in seven editions (Nissan won in 2012), but this year BMW came closer than usual, with the difference being only 10% share. I think in 2017 Mitsubishi will have to keep an eye on the German brand, if it wants to win trophy #8. 
This market continues to favor PHEV's, with 63% share, but it has lost 4% share regarding last year, will we see BEV's win the upper hand in 2017? If that would happen, it would be the first time since 2013 that pure electrics were the majority. 

All eyes on you, BMW and Renault...

Pl	New Zealand	Dec.	YTD '16	%	'15Pl
1	Mitsubishi Outlander PHEV	8	157	38	1
2 3 4 5 6 7 8 9 9 9	BMW i3 Renault Kangoo ZE Audi A3 e-Tron Volvo XC90 T8 Tesla Model S BMW 225xe Active Tourer BMW i8 Mercedes C350e Porsche Cayenne Plug-In BMW X5 40e	1 3 2 1 1 1	78 35 27 25 24 16 9 7 7 7	19 8 7 6 6 4 2 2 2 2	2 N/A 4 N/A 5 N/A N/A N/A 6 N/A
9 13 13 15 16	Volkswagen e-Golf Renault Zoe Hyundai Ioniq Electric BMW 330e BMW 740e	1	7 4 4 3 2	2 1 1 1 0	N/A N/A N/A N/A N/A
TOTAL		18	412	100

Source: mia.org.nz

New Zealand October 2016

Best. Name Plate. Ever.

Record  Month 

The Kiwi EV Market is very much alive, having registered a record 57 plug-ins sold last month, up three fold YoY, with the EV Share at 0.3%.

Looking at the models ranking, the usual driving force and current YTD leader, the Mitsubishi Outlander PHEV, has seen its status being questioned recently by the BMW i3, that has won the last two Best Seller trophies, with a personal record of 17 registrations in October. 

An unexpected success story is what it can be said about the Renault Kangoo ZE, which is now Third in the ranking, trailing sales of its Zoe sibling (#12, with only 4 sales). 

In the remaining YTD ranking, the Tesla Model S is Fourth but the Audi A3 e-Tron is just one unit behind.

In the manufacturers ranking, Mitsubishi is ahead, with 39% share, but BMW (28%) is gaining ground, thanks to its six(!) model line up, followed by Renault, with 10% share.

Looking at the BEV/PHEV breakdown, all-electric vehicles are up 4% YoY, to 37%, which is the best score for BEV's since 2013, when the total amount of EV's sold was just 15 units. 

Pl	New Zealand	Oct.	YTD '16	%	'15Pl
1	Mitsubishi Outlander PHEV	15	139	39	1
2 3 4 5 6 7 8 8 8 11	BMW i3 Renault Kangoo ZE Tesla Model S Audi A3 e-Tron Volvo XC90 T8 BMW 225xe Active Tourer Mercedes C350e Porsche Cayenne Plug-In BMW i8 BMW X5 40e	17 4 4 2 2 1 1 1 3 1	70 31 23 22 19 14 7 7 7 6	20 9 6 6 5 4 2 2 2 2	2 N/A 5 4 N/A N/A N/A 6 N/A N/A
12 13 13 15	Renault Zoe Volkswagen e-Golf BMW 330e BMW 740e	1 1	4 3 3 1	1 1 1 0	N/A N/A N/A N/A
TOTAL		57	356	100

Source: mia.org.nz

Regular Hybrids + Plug-ins Ranking

Pl	Model	Sales
1	Toyota Corolla Hybrid	22
2	Lexus RX450h	22
3	BMW i3	17
4	Mitsu. Outlander PHEV	15
5	Toyota Camry Hybrid	11

Adding regular hybrids to plug-ins, the growth trend of the last ones is starting to make a dent in regular hybrids, last month two plug-ins (BMW i3 in #3 and Outlander PHEV in #4) showed up in the Top positions, something unthinkable just a year ago.

With these first signs of vulnerability, I believe it will be a question of time until Toyota NZ follows their European counterparts and starts heavily discounting their hybrids.

New Zealand June 2015

RIP

Outlander PHEV #1 Edition

With 160 plug-ins sold to date, the explosive growth registered last year in NZ is down to a slower rate, up 15% regarding the same period last year, with the EV Share now at 0.25% vs 0.20% in '14.

Looking at the models ranking, the Mitsubishi Outlander PHEV continues to lead, although sales are down 42% regarding last year, is this the real demand for the japanese SUV or are buyers waiting for the restyled model?

All other models (Except the soon dead Holden Volt) register sales increases, with the Nissan Leaf recovering last month the Third spot from the Audi A3 e-Tron.

A final note on the Holden Volt performance, numbers were never significant (5 units in 2012, two in '13, 9 last year), high prices and small consumer awareness lead to these disappointing results...But now that the EV market is gaining visibility and there's a new, improved (and cheaper) Volt right around the corner, what does GM do? They cancel the Holden Volt Mk2!!! But, why?!?!? All it was needed was to change the logo!!! And i thought OLD GM had gone away for good...

Pl	New Zealand	June	YTD '15	%	'14Pl
1	Mitsubishi Outlander PHEV	14	67	42	1
2 3 4	BMW i3 Nissan Leaf Audi A3 e-Tron	3 5 3	31 25 23	19 16 14	3 2 N/A
5 5 7	Holden Volt Porsche Cayenne Plug-In Tesla Model S		5 5 4	3 3 3	3 N/A N/A
TOTAL		25	160

Source: mia.org.nz

New Zealand March 2015

 

Party Crasher Edition

With 95 plug-ins sold to date, the NZ plug-in market continues to grow at an impressive rate, doubling the number of registrations regarding the same period last year (With the EV Share now at 0,29% vs 0.20% in '14).

This time it's not only the Mitsubishi Outlander PHEV pulling the market up, but also the recent landing of the German Armada, comanded by the #2 BMW i3 (19 units), and helped by the Porsche Cayenne Plug-In (4 units), but the car that might steal the show away from the japanese SUV is another german car, the newbie Audi A3 e-Tron landed with a bang (13 units in its first complete sales month), if these first signs are to be trusted, then the Outlander might have found a serious contender for the Best Seller party trophy.

The Nissan Leaf (10 units, none of them in March), isn't handling very well the pace of their new direct competitors, while the Holden Volt...Well, with the killing of the Opel Ampera in Europe, the Holden version of the Volt might also be living its last months on the market, which would be pretty ironic, GM euthanizing their PHEV offering right on the time that the local EV market starts to come out of obscurity...

Pl	New Zealand	Mar.	YTD '15	%	'14Pl
1	Mitsubishi Outlander PHEV	19	40	42	1
2 3 4	BMW i3 Audi A3 e-Tron Nissan Leaf	7 13	19 15 10	20 16 11	3 N/A 2
5 6 7	Holden Volt Porsche Cayenne Plug-In Tesla Model S	5 2	5 4 2	5 4 2	3 N/A N/A
TOTAL		46	95

Source: mia.org.nz

Australia & New Zealand June 2013

The not-that-practical-trunk of the 2013 Nissan Leaf

Nothing New Edition

Like in the UK and other countries, the complete australian sales data is only available in every Quarter of the Year, i can now post half year EV sales from kangarooland.

With 96 sales in the second quarter of the year, plug in sales increased 23% regarding the first quarter, which lead the EV share to increase 0,01% to 0,03%. The growth signs exist, especially considering that in the first six months of 2012 there were only 12 electric cars sold...

The Nissan Leaf is at #1 with 77 units sold, just one unit less than it had sold during the 12 months of 2012. 

In second comes the Holden Volt with 67 units sold, failing to reach the Leaf's top spot, but selling 3 more units (30) than in the first quarter and increasing the plug-in hybrid share from 32% in the end of 2012 to 39% in the end of H1 of '13.

Finally, in third and lagging behind the other two, the Mitsu I-Miev closes the podium.

Australia	H1 '13	H1'12
Nissan Leaf	77	10
Holden Volt	67	N/A
Mitsubishi I-Miev e)	30	2
TOTAL	174	12

e) - Estimate

Sources: www.bestsellingcarsblog.com


Adding to the Australian ranking, i'm posting, as curiosity, the neighboring New Zealand plug-in car ranking.

Despite efforts from manufacturers, the kiwi EV market has still low numbers and the 0,02% EV share reflects that. 

Looking at the models ranking, the Mitsubishi I-Miev is back at #1 (It held that spot in 2010 and '11), meanwhile the 2012 leader, the Nissan Leaf, has still to register its first unit this year. 

Thanks to David Crawford (MIA) for NZ data!

New Zealand	H1 '13	H1'12
Mitsubishi I-Miev	6	5
Holden Volt	2	N/A
Nissan Leaf	0	4
TOTAL	8	9