Snack Time: Spark’s Appetite for Edible Colors Grows

Kalamata Olive and Toasted Marshmallow join 2016 minicar palate

As if the Chevrolet Spark in Jalapeno Green and Salsa Red weren’t enough to inspire a store run for taco chips, the minicar is tickling the taste buds for the 2016 model with two more foodie-inspired exterior colors – Toasted Marshmallow and Kalamata Olive.

“The first generation Spark’s colors allowed us to explore some fun, creative names,” said Dora Nowicki, marketing manager for the 2016 Spark. “We had an opportunity to continue this trend with the new Spark. When it came time to name new colors for the 2016 model, we brought color samples to the table and challenged our launch team to let their creativity run wild.”

For more, go to GM FastLane.