2016 HYUNDAI TUCSON NAMED ONE OF CARS.COM’S TOP AUTO SHOW DEBUTS OF THE YEAR

The 2016 Hyundai Tucson, which made its debut at the New York International Auto Show, recently earned a distinction as one of the “Top 10 Auto Show Debuts of the Year,” from Cars.com, the premier online resource for buying, selling and servicing cars. Each year, Cars.com editors review a season’s worth of automaker reveals, voting on which vehicles stand out against the competition. The compact crossover was recognized for its sporty styling, fuel efficiency and innovative safety technology. 

“The all-new 2016 Hyundai Tucson is one of our most highly anticipated crossover utility vehicles and we’re proud of the positive response we received from both critics and consumers at its world reveal at the New York International Auto Show,” said Mike O’Brien, vice president of corporate and product planning, Hyundai Motor America. “We’re honored that the redesigned Tucson is being recognized as one of the season’s best new vehicles, and we’re excited to bring it to Hyundai dealers later this summer.”

The 2016 redesigned Hyundai Tucson is sculpted with a sporty new design, engineered with enhanced fuel efficiency and equipped with advanced safety technologies, including Automatic Emergency Braking and Hyundai Blue Link. The all-new Tucson is designed to maximize interior space for young families who are looking for an efficient ride that’s easy to maneuver and fun to drive.

30 Years of Hyundai Sonata

Hyundai is celebrating the 30th anniversary for the iconic Sonata mid-size sedan. The Sonata made its debut in 1985 in Korea, playing a pivotal role in Hyundai’s growth and reputation. With more than 7.3 million Sonata models sold since its introduction, Sonata has become a family sedan loved by customers all around the world.

“The Sonata has been a huge factor in Hyundai’s growth not only in the U.S., but around the world,” said Dave Zuchowski, president and CEO, Hyundai Motor America. “During its 30-year history, we have been able to craft and evolve Sonata to the ever-changing needs of our customers. And, with the Sonata family growing this summer to include the all-new Sonata Plug-In Hybrid, we’re expanding an already diverse lineup with something for everyone.”

In the U.S., Sonata was introduced in 1988 and helped Hyundai grow into one of the country’s top automakers. Since then, Hyundai Motor America has sold more than 2.3 million units in the U.S., including nearly 80,000 Sonata Hybrid models since its 2011 U.S. introduction.

SONATA GENERATIONS

1st Generation Sonata (1985)

The 1st Generation Sonata was one of Hyundai’s first models designed exclusively by Hyundai’s in-house design teams. The 1st Generation started the Sonata legacy by exceeding 1 million unit sales in Korea for a single model line for the first time.

2nd Generation Sonata (1988)

Unlike the 1st Generation model, which was rear-drive, the 2nd Generation Sonata employed a front-wheel drive system for enhanced interior packaging efficiency. As Korea’s first independently-designed model, it departed from angular design language and adopted a more organic, aerodynamic design. The facelift of this generation, launched in 1991, was the first model to be badged with the newly revised Hyundai logo.

3rd Generation Sonata (1993)

The 1990s marked the acceleration of digital technologies replacing traditional analog technologies. The 3rd Generation Sonata leveraged this consumer trend, enjoying robust sales due to many advanced features, including automatic side mirrors and anti-lock braking system (ABS) technologies.

4th Generation Sonata (1998)

The 4th Generation Sonata, launched in 1998, was the best-selling model in Korea from February 1999 to August 2000. This generation was sold in Europe and was equipped with an in-house developed engine and a Hyundai Intelligent Vehicle Electronic Control (HIVEC) transmission. It was also the highest scoring mid-size sedan in the 2004 J.D. Power Initial Quality Survey in the U.S.

5th Generation Sonata (2004)

The 5th Generation Sonata was designed to be a world-class mid-size sedan as a fundamental development target. This generation of Sonata adopted a European design theme, offering premium character and road presence. Equipped with significantly advanced features and a top-ranked safety rating, the 5th Generation Sonata received near universal praise from automotive media and customers alike.

6th Generation Sonata (2009)

The 6th Generation Sonata was one of the first Hyundai models to employ the industry-leading Fluidic Sculpture design philosophy. Its bold and compelling design, powerful, efficient engine and solid performance created a new sensation in mid-size sedan markets throughout the world with record sales, solidifying Sonata in the minds of consumers as one of the Hyundai’s most recognizable models. In addition, the Sonata Hybrid model was introduced globally on the Sonata platform in 2010.

7th Generation Sonata (2014)

The latest 7th Generation Sonata has further refined and balanced the convention-shattering version of Hyundai’s Fluidic Sculpture design philosophy, raising the bar for the mid-size sedan segment in both design and performance. Further, the all-new Sonata expanded its powertrain offerings with two additional eco-friendly models, including the Sonata Hybrid unveiled in 2014, and the first Sonata Plug-In Hybrid model, introduced at the North American International Auto Show in Detroit in 2015.

2015 HYUNDAI SANTA FE SPORT HONORED AS A BEST SUV UNDER $25,000 BY KBB.COM

For the third year in a row, the Hyundai Santa Fe Sport was named a 10 Best SUV Under $25,000 by Kelley Blue Book's KBB.com. The Santa Fe Sport was recognized for its Blue Link capabilities, stylish exterior design, panoramic sunroof, heated seats and Hyundai’s renowned warranty guarantee. The automotive experts of KBB.com evaluated the vehicles in this segment to determine the 10 Best.

“In 2014, compact SUVs became the best-selling vehicle category in the country and the Santa Fe family took advantage of this with sales up 21 percent,” said Mike O’Brien, vice president of corporate and product planning, Hyundai Motor America. “With high consumer demand of compact SUVs continuing this year, the Santa Fe Sport stands out for its class-leading design, outstanding quality, great utility and advanced technologies like BlueLink – all raising the driving experience for its owners.”

The 2015 model year Hyundai Santa Fe Sport has been engineered with steering enhancements and designed with more standard conveniences to make it a well-rounded sport vehicle. Already known for its world-class handling, the revised electric power steering system delivers a superior steering feel, and also features a retuned “Sport” setting that is supported by an updated 32-bit microprocessor. The 2015 Santa Fe is also equipped with Hyundai’s Power Hands-Free Liftgate with Auto Open, an innovative mechanism that helps owners when their hands are full.

HYUNDAI VELOSTER WINS VINCENTRIC BEST VALUE IN AMERICA, THIRD YEAR IN A ROW

For the third year in a row, Hyundai’s award-winning Veloster is named a Best Value in America winner from Vincentric, the automotive research firm specializing in automotive cost of ownership. The 2015 Veloster edged out competitors like the Honda Fit and Volkswagen Golf and to take the top spot in the subcompact segment.

“As a three-time winner of the Best Value in America awards, the Veloster delivered best-in-class performance with a total cost of ownership that was more than 7 percent below expected,” said David Wurster, president, Vincentric. “Contributing to its success was low depreciation costs and below average operating costs, making it a tough competitor to beat in a highly competitive segment.”

The Vincentric Best Value Awards measure ownership costs in eight different areas: depreciation, fuel, insurance, financing, repairs, fees and taxes, opportunity cost, and maintenance. Using a model level analysis, the company ranks vehicles based on their expected cost of ownership, considering annual driving mileage and driving experience.  The Best Value in America awards identify vehicles with lower than expected total cost of ownership versus the competition.

“The Veloster was built to have outstanding value over the years, without sacrificing on performance or driver experience,” said Mike O’Brien, vice president, corporate and product planning, Hyundai Motor America. “This accolade proves once again the Veloster is the best in its class, combining stellar interior, performance drive, digital connectivity, and top of the line safety features into a sporty, efficient, and most importantly, competitively-priced package.”

The 2015 Hyundai Veloster is designed to make a bold statement, engineered to be a powerhouse with impeccable style and impressive space.  It has the sleek design of a sporty coupe, packed with technology upgrades for multimedia enjoyment and performance enhancing gear like 17-inch alloy wheels, a dual centered chrome-tipped exhaust and a black rear spoiler. With these outstanding features and affordable pricing, the distinctive Veloster hatchback appeals to younger drivers looking for a standout vehicle to match their dynamic lifestyles.

2015 HYUNDAI SONATA HYBRID NAMED A 10 MOST FUEL-EFFICIENT CAR UNDER $25,000 BY KBB.COM

The 2015 Hyundai Sonata Hybrid was named a 10 Most Fuel-Efficient Car Under $25,000 by Kelley Blue Book’s KBB.com. With an industry-exclusive Hybrid Lifetime Battery Warranty, an EPA-estimated 40 mpg highway rating and no increase in price from 2014, Sonata Hybrid is as practical as it is efficient.

“The Sonata Hybrid not only provides consumers value with class-leading technology and design, but also alleviates price pain at the pump,” said Mike O’Brien, vice president of corporate and product planning, Hyundai Motor America. “Hyundai is committed to be a leader in alternative fuel vehicles and to increase our green footprint across our lineup.”

The 2015 Sonata Hybrid features an electric motor coupled to the 2.4-liter four-cylinder gasoline engine. When in pure electric drive, the Sonata Hybrid can drive electrically up to 74 miles per hour. The Sonata Hybrid utilizes the all-electric mode during optimal moments, such as highway driving, and saves the gasoline engine start-up for conditions that require a heavier dose of power. All of this translates to improved efficiency and money saved for the driver.

“The Hyundai Sonata Hybrid offers all the upscale feel and luxury features of the conventionally powered Sonata, but with the added benefits of a transparent hybrid drive system that delivers exceptional fuel economy,” said Jack R. Nerad, executive editorial director, KBB.com. “The fact that the model also offers an exceptionally long warranty is the cherry atop the sundae.”

You can now start your Hyundai vehicle from your Android Smarwatch

Hyundai has updated its Blue Link Android app with support for Android Wear. The latest version lets owners remote lock, unlock and start their cars from their smartwatches.

You can also call for roadside assistance, stop the engine, flash your lights, honk the horn, and use the app to find where you parked your car.

All of those commands are also voice activated, so you can tap the mic icon on your watch to make your car do your bidding.

Of course, you’ll need an active subscription to Hyundai’s Blue Link connected services to use these features. They’re available on all Blue Link-equipped Hyundai models, which includes most of the company’s vehicles from 2013 on ward.

Hyundai reports best February sales ever

Hyundai Motor America reported its best February ever, selling 52,505 units for the month, up seven percent versus the same period last year.

“Even the treacherous weather across the country couldn’t keep shoppers away from dealerships in February,” said Bob Pradzinski, vice president, national sales. “With consumer spending and confidence continuing to grow at the fastest pace in years, customers bought Hyundais in record numbers, giving us the best February in our history.”

Genesis sedan led the charge with a whopping 175 percent increase over last year, while all three U.S.-built models were up for the month, too. Elantra was up one percent, followed by Sonata and Santa Fe Sport up 33 and 42 percent, respectively.

2016 HYUNDAI ELANTRA GT SPORTS REFRESHED LOOK AND NEW TECH

At the Chicago Auto Show, Hyundai Motor America introduced a refreshed Elantra GT for the 2016 model year, offering updated styling with customer-focused technology and features. With a more distinctive front fascia and all-new 17” alloy wheels, Elantra GT’s new look further enhances the vehicle’s signature sporty styling. And when mated to a standard 2.0-liter Gasoline Direct Injection engine, the formula comes together to deliver a vehicle that both looks and feels dynamic. Elantra GT’s acclaimed sporty styling, crisp handling and spacious interior won’t break the bank either, as 2016 Elantra GT pricing will start at just $18,800, excluding $825 freight charge, and will be available in dealerships starting this March.

2016 Elantra GT Updates Redesigned grille with horizontal chrome and argent slats Newly styled 17-inch alloy wheels Available Ventilated Driver’s and Passenger’s Seat (a segment first) Available next-generation navigation with HD Radio and Apple Siri integration Available next-generation Blue Link system with new connectivity features such as Remote Start with Climate Control and Destination Search Powered by Google

STANDARD 2.0-LITER NU GASOLINE DIRECT INJECTION ENGINEThe 2016 Elantra GT comes standard with a 2.0-liter Nu engine mated to the choice of either a 6-speed manual or 6-speed automatic transmission with SHIFTRONIC® manual shift control. Fuel is delivered by a high-pressure Gasoline Direct Injection (GDI) system, which helps improve engine response compared to non-GDI models. A shorter, more direct path of fuel delivery allows for greater control of the fuel mixture, thus improving efficiency. The fuel is injected by a camshaft-driven, high pressure pump that operates at pressures up to 2,175 psi. Direct injection also utilizes a higher than normal 11.5:1 compression ratio for increased power. The pistons are “dished” to increase combustion efficiency in the cylinder. This high-tech, all-aluminum engine also has Dual Continuously Variable Valve Timing (DCVVT) and a Variable Induction System (VIS) for better engine breathing. A lightweight intake manifold also reduces weight by 30 percent over a cast unit. Power is rated at 173 horsepower at 6,500 rpm and 154 lb.-ft. of torque at a 4,700 rpm. The 2.0-liter Nu has been tuned to provide more torque at 1,500 rpm than the 1.8-liter Nu previously available on the Elantra GT and currently available on the Elantra Sedan. The engine also produces more torque - from 4,000 rpm to 5,500 rpm - for impressive linear power delivery all the way to redline. The engine delivers an impressive EPA-estimated fuel economy rating of 24 mpg city/33 mpg highway/27 mpg.

Hyundai is known for its defining and distinctive ‘Fluidic Sculpture’ design language. The ‘Fluidic’ essence provides the Elantra GT with a slippery .30 coefficient of drag. Everything about Elantra GT is aerodynamic from the aggressive profile and low overall height, to the sleek side mirrors. Tire gaps are minimized while rocker panels are streamlined. Lower wind resistance translates into a smoother and quieter ride.

Up front, Elantra GT’s revised front grille adds a distinctive and assertive look more consistent with Hyundai’s newer models. Its sporty look is further complemented with wrap-around headlamps and sculptured hood creases. The body-side graphic features a chrome beltline molding to keep up with the sleek character lines. Sharp projector headlamps, available fog lights and all-new 17-inch euroflange alloy wheels complete the modern design. It’s all finished off in the rear with available LED taillights.

LOW CURB WEIGHTElantra GT’s widespread use of high-strength steel results in a lower curb weight and allows the suspension to work optimally. At 2,904 pounds, the automatic transmission Elantra GT is lighter than most of its competitors, while offering more interior room than Focus, Mazda3 and Golf. Elantra GT is 44 pounds lighter than Focus and 119 pounds lighter than Golf 5-door.

SIX-SPEED TRANSMISSIONSThe Elantra GT can be equipped with a six-speed manual transmission or a six-speed automatic transmission with SHIFTRONIC® manual shift mode. The six-speed automatic includes an overdrive lock-up torque converter for higher fuel economy at freeway speeds. Elantra GT’s six-speed manual transmission provides short, crisp shifts and further optimizes engine performance thanks to triple-cone synchronizers for first and second gears, double-cone for third gear and single-cone for fourth, fifth and sixth gears. Also, an upshift indicator in the instrument panel identifies the ideal shift points to save fuel.

Maximizing interior volume and delighting customers with various seating layouts are hallmarks of Hyundai engineering and translate into more cabin room, cargo space and versatility. The Elantra GT features seating layouts that can comfortably seat five people or accommodate four passengers, plus long items like golf clubs or snowboards. Drivers may opt to fold down two seats to seat three people and hold larger packages or fold down all of the back seats to get CUV-sized cargo space. The rear seats can fold completely flat by first folding the lower seat cushion upward. These options allow customers to discover that Elantra GT has more interior volume than Mazda3, Ford Focus and VW Golf and even more cargo capacity than the Nissan Juke crossover, thanks to the fold-flat rear seats. Elantra GT also features the best front and rear shoulder room in its class.

The Elantra GT includes a number of convenient, standard stowage and storage features, including a sunglasses holder, two front and two rear cup holders, door bottle holders, cooled glove compartment, central console storage, sliding armrest, front storage tray and front seatback pockets. The cargo area also has a 12-volt outlet for passengers who desire to plug in their portable electronic devices.

RIDE AND HANDLINGElantra GT is fitted with a MacPherson strut front suspension with coil springs and gas shock absorbers. The rear suspension is comprised of a lightweight coupled torsion beam for enhanced steering stability and monotube shock absorbers. A 22mm diameter front stabilizer bar helps reduce body roll when cornering. Elantra GT is tuned for added feel, responsiveness and control, while the Elantra Sedan is tuned for comfort. Modifications to the GT include higher rear spring rates, a stiffer twist beam and Sachs dampers for improved body motion control. These changes create driving dynamics which are sporty and comfortable. In addition, two suspension packages were developed to optimize tuning for the two different tire sizes. The Elantra GT’s Style package offers a sportier suspension calibration that is optimized for its lower-profile P215/45R17 tire.

Behind the wheel, drivers benefit from Hyundai’s Driver Selectable Steering Mode, which has been enhanced with a 32-bit processing system and tuned for better steering feel for the 2016 model year. With three operating modes to select – Comfort, Normal and Sport – this innovative system allows drivers to adapt Elantra GT steering characteristics to varying driving preferences and road conditions any time they choose. ‘Comfort’ offers the greatest ease of steering and is ideal for city and parking environments. ‘Sport’ is optimized for higher-speed highways or winding roads, while ‘Normal’ is ideal for a mix of driving conditions. The Driver Selectable Steering Mode adjusts power assistance levels in each mode and moderates on-center feel and steering build-up curves throughout the steering range, allowing for a very natural, progressive feel. Steering damping characteristics, active return gain and high frequency friction levels have also been optimized for Elantra GT in this system. Even more, Elantra GT’s turning diameter of 34.8 feet is better than Focus and Golf.

OVERALL DIMENSIONS

Elantra GT rides on a 104.3-inch wheelbase and has an overall length of 169.3 inches. The height is 57.9 inches and the width is 70.1 inches.

CABIN REFINEMENT

Cabin refinements on the Elantra GT are inspired by the high standards of the entire Hyundai lineup. Located in the center console, the available all-new navigation system is displayed via a seven-inch touch-screen and incorporates the rearview camera screen. Elantra GT’s rear-view camera is like no other. This mechanized camera is hidden behind the Hyundai badge on the rear hatch and only appears when needed.

 Dual-zone climate controls ensure a comfortable environment for all occupants, and the addition of a panoramic sunroof provides increased natural light within the cabin. The dual-zone climate controls also incorporate an automatic defogging system, which detects humidity levels using a sensor and activates the system accordingly. Another premium feature in the Elantra GT is a CleanAir Ionizer that automatically cleans the air when the heater or air conditioner is running.

For the 2016 model year, both driver and passenger can enjoy the comfort of the segment’s first ventilated front seats available in the Tech Package. Heated seats are standard on all trims of Elantra GT.

2015 HYUNDAI SONATA AND 2015 SANTA FE NAMED BEST CARS FOR THE MONEY BY U.S. NEWS & WORLD REPORT

The 2015 Hyundai Sonata was named the Best Midsize Car for the Money and the 2015 Hyundai Santa Fe was named the Best 3-Row SUV for the Money in 2015 by U.S. News & World Report.

“Sonata and Santa Fe being recognized by trusted site U.S. News & World Report means Hyundai has successfully been able to offer shoppers class-leading safety features, the latest technology, fuel economy and bold design, all at an outstanding value” said Mike O’Brien, vice president of corporate and product planning, Hyundai Motor America. “Hyundai will continue to innovate to deliver a spectrum of award-winning products that deliver high value and driving experience.”

The Best Cars for the Money methodology combines quality and value data into a composite score. Within each of the 21 categories, the vehicle with the highest score is named the Best Car for the Money in that category. Quality is measured by the overall score achieved in the U.S. News car rankings at the time the awards are published. Value is measured by five-year total cost of ownership and the average price paid for the vehicle at the time the awards are published.

The all-new seventh-generation 2015 Sonata offers a more refined look through a new Fluidic Sculpture 2.0 design language, stiffer body structure, better ride quality, reduced noise, vibration and harshness and advanced safety and convenience features. Sonata truly democratizes the premium design and convenient technology of the Genesis sedan for the mid-size class.

The 2015 Santa Fe features an upgraded interior and sportier exterior, designed to provide optimal performance and comfort for families. It continues to offer front- or all-wheel drive and is equipped with the acclaimed 3.3-liter Lambda II V-6, using gasoline direct injection and Dual Continuously Variable Valve Timing (D-CVVT). Upgraded safety features for the 2015 model also include retuned suspension enhancements and a driver’s blind spot mirror, along with standard safety equipment such as Vehicle Stability Management (VSM) with Electronic Stability Control (ESC) and Traction Control System.

2016 HYUNDAI VELOSTER RECEIVES MAJOR PERFORMANCE, DESIGN AND CONNECTIVITY ENHANCEMENTS, PLUS NEW RALLY EDITION

Hyundai unveiled a new Rally Edition, coupled with significant design, dynamic and connectivity enhancements to its Veloster coupe at the Chicago Auto Show today. The Veloster Rally Edition builds upon Veloster Turbo R-Spec enthusiast credentials, with a more performance-focused suspension, RAYS® lightweight wheels with wide 225/40R18 tires, carbon-fiber-look aero accents, unique badging and floor mats. The Rally Edition is a limited production run planned for 1,200 units, all in a stunning Matte Blue paint, guaranteeing exclusivity to its enthusiast owners. 2016 Veloster will be available at dealers in May 2015.

In addition, the 2016 Veloster Turbo model now offers a performance-oriented 7-speed dual-clutch transmission (DCT), a new machined-finish turbo-exclusive wheel design, a sportier seat design, enhanced electroluminescent gauge cluster and black headliner. The Veloster non-turbo receives a new 17-inch wheel design and available black seats with yellow accents.

 Also for 2016, all Veloster models offer a revised hood appearance without vent accents, a dark gray grille surround, 10mm-wider tires fitted to all 18-inch wheels, and new audio/navigation system functions (HD Radio®, Apple Siri®, and next-generation Blue Link®).

 All Veloster and Veloster Turbo models feature cutting-edge powertrain technologies like direct injection, optimizing their appeal to youthful customers by combining excellent fuel economy, spirited performance and low emissions without compromise.

2016 Veloster Highlights

• Veloster Rally Edition
  • Sportier spring, damper, and stabilizer bar tuning compared with R-Spec
  • RAYS® lightweight 18-inch alloy wheels (5 lbs. lighter per wheel)
    • 225/40R18 performance all-season tires
  • B&M Racing® Sport Shifter
  • Carbon-fiber-look aero accents
  • “Rally Edition” floor mats and badging
  • Exclusive Matte Blue Paint

• Veloster
  • New 17-inch alloy wheel design
  • Revised hood and front grille design
  • 10mm-wider tire width for 18-inch wheel option; now 225/40R18
  • Available black-bolster seats with yellow inserts w/select exterior colors
  • Enhanced 7-inch touchscreen audio/navigation system functions, including:
    • HD Radio® capability
    • “Eyes Free” Apple Siri® integration
    • SiriusXM® Travel Link (90-day trial)
    • Next-generation Blue Link® telematics enhanced function

• Veloster Turbo
• Available 7-speed dual-clutch transmission (DCT)
• New Turbo-exclusive18-inch machined-finish alloy wheel design
• New, sportier front seats with more aggressive bolstering
• Available orange-accented seat bolsters and interior accents
• New, sportier electroluminescent gauge cluster
• Red seat belts on Turbo R-Spec model
• 10mm-wider tire width for 18-inch wheels; now 225/40R18

NEW VELOSTER RALLY EDITION

New for 2016, the Veloster Rally Edition leverages the street credibility established by the Turbo R-Spec model. It features a higher performance tune for the springs, dampers, and front stabilizer bar, for even more responsive and precise handling capabilities. Complementing these suspension tuning upgrades, RAYS® lightweight alloy wheels have been fitted, reducing unsprung weight by five pounds per wheel for even better dynamic response and a distinctive sports appearance. The aero kit features carbon-fiber-look accent covers for a sporty appearance, with Rally Edition exterior badging. The Rally Edition is only available in an exclusive Matte Blue exterior color and black leather with blue-accented sport seats and only with the short-shifting B&M Racing® Sport Shifter and 6-speed manual transmission. Finally, embroidered floormats round out the distinctive look of this special performance model. 

                                                                                   SPORT BIKE TUNER INSPIRATION

In profile, the Veloster features “Fluidic Sculpture” character lines, muscular wheel arches, bodycolor door handles and mirrors, and wraparound headlights and taillights. Veloster’s dynamic rear design has a distinctive glass hatch and dual center-fascia chrome exhaust tips that complement the assertive front fascia.

On the Turbo, the Veloster offers two distinctive, free-flowing round exhaust tips. Further, all Turbo models feature Active Sound Design, providing richer in-cabin powertrain sound character for an even more involving driving experience, especially during spirited driving.

From the bigger, bolder hexagonal front grille, ground effects, rear bumper fascia, and prominent diffuser vents, Veloster Turbo’s design adds aggression and aerodynamic stability compared with the base model. A new set of machined-finish 18-inch alloy wheels with argent spoke bevels add sophistication and sportiness to the side profile. From the front, Veloster Turbo reveals eight individual headlight LED accents, a feature typical on more expensive models.

Inside Veloster Turbo, leather seating surfaces with Turbo embroidering on the side bolsters help deliver a distinctive appearance while providing higher levels of comfort and support. For 2016, orange-accented seat bolsters are available with Ultra Black and Vitamin C exterior colors on the turbo model, and the turbo-exclusive electroluminescent gauge cluster has been enhanced, offering the driver information in a larger, clearer and more interactive format, with a larger TFT screen located between the tachometer and speedometer. Heated front seats are also standard on the Turbo version.

HYUNDAI GENESIS EARNS KIPLINGER’S 2015 BEST VALUE AWARD

The Hyundai Genesis won the Best New/Redesigned Car in the $50,000 and Over category for Kiplinger’s Personal Finance annual Best Value Awards at the 2015 Washington Auto Show. 

Kiplinger’s took a comprehensive review of hundreds of vehicles and revealed the best values on the newest models.Kiplinger’s buyer’s guide sorts the 2015 models by price and category, ranking them for performance, safety and value.

“With the 2015 Hyundai Genesis named to Kiplinger’s Top Picks, it shows that this model continues to exceed customer and media  expectations for its confident handling, top safety ratings, design and value,” said Scott Margason, director of product planning, Hyundai Motor America.

Representing a bold step forward for Hyundai, the 2015 Genesis is new throughout, with a host of premium features and improved vehicle dynamics. Riding on a heavily revised platform, the sedan is even more structurally rigid than the previous generation. A suite of advanced assistance features such as Rear Cross-traffic Alert, Lane Change Assist, Blind-Spot Detection and Smart Cruise Control are also offered. Two engine options are available: a 311-horsepower 3.8 liter V6 and a 420-horsepower 5.0 liter V8, while an advanced HTRAC® AWD system is available for the first time on a Hyundai passenger car. With a base price of $38,000, an ideal blend of premium value, safety, bold design and superb driving dynamics are available to premium customers with the 2015 Hyundai Genesis.

The annual buyer’s guide, “Deals on New Wheels,” appears in the March issue, available on newsstands February 10, and online January 22, at www.kiplinger.com/links/cars.

HYUNDAI COMMERCIAL, “DAD’S SIXTH SENSE”, AWARDED AUTOMOBILE ADVERTISMENT OF THE YEAR

The One Club, producers of the prestigious One Show Awards, today named Hyundai’s 2014 Super Bowl commercial, “Dad’s Sixth Sense”, one of the top Automobile Advertisements of the Year. Presented at the 2015 North American International Auto Show in Detroit, the 30-second advertisement, created by INNOCEAN USA, took top spot in the television category.

“Dad’s Sixth Sense” dramatizes the near-misses and breathtaking saves of everyday parenting. The action follows a young boy as he grows up, and Dad is there for him again and again. The commercial culminates with a final breathtaking save – only this time, it’s the all-new 2015 Hyundai’s Genesis that has the young man’s back. The commercial features the song, “Count On Me,” from Bruno Mars and highlights the innovation behind the Genesis’ world-class suite of Sensory Surround Safety features.

“We can all relate to those times when Dad was there to save the day. In this case, the Genesis, with automatic emergency braking, steps in when Dad can't be the hero,” said David Matathia, director of marketing communications, Hyundai Motor America. “With a great soundtrack from Bruno Mars, it's a great product feature story told in a human way.”
The One Club has created the Automobile Advertising Awards to recognize creative excellence in five categories – Print & Outdoor, Broadcast TV, Online Videos, Interactive and Experiential Advertising – as well as the Public Choice Award. The awards are judged by a panel of top advertising creatives and automotive journalists, recognizing the best, most creative work from automotive brands, automotive products and services, marketers and agencies.

This is not the first time the advertisement has been recognized since its February 2014 debut; “Dad’s Sixth Sense” earned recognition from Ace Metrix, a leading provider in television and video analytics, as the second most effective advertisement of Q1, 2014.

HYUNDAI INTRODUCES CONVENTION-SHATTERING SANTA CRUZ CROSSOVER TRUCK CONCEPT AT DETROIT INTERNATIONAL AUTO SHOW

Hyundai revealed its innovative Santa Cruz Crossover Truck Concept at the North American International Auto Show in Detroit. This fresh concept reflects a completely new interpretation of truck utility for a new generation of buyers, especially Millennials, who represent the second-largest population of car buyers.

“The Santa Cruz crossover truck concept meets the unspoken needs of a growing Millennial lifestyle we call ‘Urban Adventurers’,” said Mark Dipko, director, corporate planning, Hyundai Motor America. “This new crossover allows them all the expandable utility they need throughout their active week, from work-life professionalism, to social interests, to a whole variety of outdoor pursuits, without the typical compromises they have come to expect from the industry’s current product offerings.”

URBAN ADVENTURERS

Modern urbanization is impacting the market in a broad way, and this trend is especially strong with young adults, who face tighter parking on streets and parking garages, and increasing congestion overall. These trends are not confined to one specific region of the U.S.; they’re happening in urban hubs everywhere. These “Urban Adventurers” have a different mindset, being very active both socially, and in their communities, bringing a pioneering spirit to make their neighborhoods a better place to live and work.

So whether it’s loading up friends and firewood for a bonfire at the beach, coaching the youth soccer team, volunteering for a community restoration project, or a quick drop-off at the local recycling center, they need a vehicle versatile enough to accommodate both passengers and gear, while being efficient enough to fit into their unique urban lifestyle.

SANTA CRUZ CONCEPT

To meet the specific needs of these Urban Adventurers, Santa Cruz doesn’t focus on all the same attributes as traditional pickups. It’s designed to meet more of their desires for expression, efficiency and maneuverability. Hyundai designers created a bold design that conveys this lifestyle, with a wide, sure-footed stance and an aggressive side-profile rake. The front view features an upright, hexagonal grille with cascading lines framing the sides, dual lens-free, honeycombed headlamp projectors, and prominent LED fog lamps. The side profile is highlighted by oversized wheels, Michelin® tires with a special tread design, center-locking hubs and yellow Brembo® brake calipers.

For ease of access to the rear seats, Santa Cruz features convenient, rear-hinged rear doors which integrate seamlessly with the front door design. The wheel arches, roof, and bed rails offer convenient tie-down cleats for securing cargo of all shapes and sizes. From the rear, the concept presents highly-contoured bed forms, and for extra utility, the expandable bed can be easily reconfigured for longer cargo, using a unique drawer-like sliding function.

Efficiency is a key attribute of its advanced powertrains, with an environmentally-friendly 2.0-liter turbo diesel powertrain delivering 190 horsepower and 300 lb.-ft. of torque, while achieving fuel economy in the high 30 mpg range. Santa Cruz also offers Hyundai’s HTRAC® All-wheel drive system, so there’s no anxiety about getting those snowboarding “fresh tracks” right after a storm moves through.

The concept is purposefully compact, and although it has four doors and seating for five, its overall footprint is similar to a small CUV. These dimensions make it ideal for navigating the urban jungle or a tight parking spot that most pickup drivers often have to pass by. It offers typical CUV driving character, but with a versatile cargo bed that provides separated storage for all they want to bring along, whether it’s a trip to the recycling center, a surf or paddleboard session, or a couple of mountain bikes for the trails. Whatever the day’s activity might bring -- all that dirty, sweaty, wet, sandy, bulky gear remains in the back of the truck, cleanly separated from the passenger compartment.

During the work week, gear for that early morning hike or after-work hockey game stays securely locked in the back, under an integrated, rigid tonneau cover that conveniently retracts when not needed. It not only keeps items safe and out of sight, it also keeps the interior clean and fresh. Santa Cruz is the perfect vehicle for those that want the attributes of a CUV, but still have dirty stuff that belongs “in the back.”

INNOVATIVE TAILGATE EXTENSION

Sometimes, there are those needs that call for even more cargo room; that’s why Santa Cruz offers an innovative tailgate extension that allows the bed length to be expanded whenever those “just in case” moments arise. The extension is perfect for everything from an epic mountain bike trip to bringing home an antique chest or classic motorcycle that’s ripe for restoration. When fully extended, Santa Cruz’s bed length is similar to a mid-size pickup, providing the ability to carry much more than its compact footprint would suggest, yet only when needed. Santa Cruz was designed to accommodate whatever the Urban Adventurer’s lifestyle calls for, whether expected or unexpected. 

Some of the industry’s past attempts to blend truck-bed flexibility with passenger-car attributes were limited because they didn’t deliver the practical benefits the customer expected. Most tried to straddle the line by attracting traditional truck buyers with compromised products at a similar price point, failing to deliver any differentiating benefits. Santa Cruz, by design, isn’t an alternative to a truck, so towing, payload and ground clearance were not primary goals. Rather, Santa Cruz is intended to attract CUV and sedan buyers who are seeking greater utility, without the compromises that traditional trucks often require.

MORPHING LIFESTYLE DEMANDS

Hyundai research revealed that not everyone who wants an open-bed vehicle is willing to accept the tradeoffs that come with it. As evidence of this, industry pickup truck share is down over five percent in the last 10 years, with the biggest shift among young adults, reflecting a need for something that more closely matches these morphing lifestyles. In the past, small trucks accounted for half of pickup sales, and they were particularly popular with younger buyers. Today, that same young truck market is almost non-existent, and millennials under 30 represent just seven percent of all pickup purchases. Women, who buy more than half of all CUVs sold, now account for only 10 percent of pickup sales. Santa Cruz is intended to meet the customer needs that the current truck product offering is simply not fulfilling.

Santa Cruz is for the growing population who sees and pursues the world differently, those who want all the traditional attributes of a small CUV, but need the day-to-day versatility of an open bed. It’s the crossover truck that meets the unspoken needs of Urban Adventurers.