Op-Ed: Top 10 Countries in the Global EV Revolution: 2016 Edition

Op-Ed: Top 10 Countries in the Global EV Revolution: 2016 Edition

Thanks to Assaf Oron for inviting me to cooperate on this article.

Image result for Plugin EV in the world


This is my third year publishing a “Top EV Countries” list. The 2015 list generated some

excellent comments, above all “What are the criteria?” So this year, I tried to make these

more objective, in the sense of using an actual score calculated from publicly available

numbers. Of course a strong element of judgment remains regarding how to weight and scale

the score. For that, I solicited some input from Insideevs’ team of contributors, as well as from

Jose Pontes, editor of the EV sales blog, without which this list would have been impossible

to put together. Their input has greatly influenced score composition, however the

responsibility for the final scores and their calculation is solely mine.


I was surprised by some of the new names near the top; but all have earned their spots there.

Also, while in 2014 I felt there are only 6 countries that merit getting on the list, and in 2015 7

countries – for 2016, I think there are certainly at least 10 countries that already play a

substantial positive role in the electrification of global ground transport. A couple of important

EV countries have even been left out; see if you can spot them!


This preamble being long enough, I don’t want to distract with score-composition details here;

they appear near the end. But the score is out of 100, and “absolute” rather than relative. For

example, a score of 80-90 would be won by a country nearing 50% EV market share with

rapid year-over- year increase, strong EV bus sales, solid infrastructure/policy support, and

either having an auto industry well on the transition to EV-making, or at least carrying part of

its EV-demand weight in terms of battery production (the maximum possible score with no

auto industry and no EV battery production, is 80 points). The score does not include 2-

wheelers.


Right now, no country is anywhere close to 80 points. In fact, only 2 countries cross 50 points.

Keep in mind that only 39 countries, two-thirds of them in Europe, participate in the list. The

rest lack numbers, and many of them probably see no EV action at all. I tried to add a couple

of Asian countries via direct inquiries with no success, making me admire the EV sales blog

even more.


Last note: please don’t quibble too much about the ordering of the countries in positions 4-10,

as they are separated by no more than ~3 points top to bottom. Ok, without further ado!


10 th place: Netherlands, 36 points. Claim to fame: high but uneven market share in a PHEV-

dominated market.

Netherlands boasts the world’s #3 EV market share, but it’s down from #2 and last year’s 6%

share represents a precipitous drop from 2015 when it neared 10%. Moreover, >80% of sales

are PHEVs (recipe secret: I do penalize 1 point for the PHEV:BEV ratio being worse than 2:1,

and vice versa). Both are the result of rather funky and inconsistent EV policies. The

Netherlands does have some e-bus activity; according to Zeeus, its electric bus fleet is

among the largest 5 in the continent, which probably means 100-odd buses.


9 th Place: France, 37-minus points. Claim to fame: EVs’ stable “Oak Tree” country continues

to forge ahead, but not fast enough to stay in the Top 5.

In 2016, France’s EV market share, still BEV-dominated, inched up to 1.7%. Curiously,

France is the last country where “Pokemon EV” Mitsubishi I-Miev is still popular, selling in the

thousands in 2016 under 3 different nameplates, 2 of them French (but shipped ready-made

from Japan; thanks Jose!). I gave France a bonus point for Renault’s launching the 41-kWh

Zoe and 33-kWh Kangoo, but it happened too late in the year to cause a sales surge. Maybe

in 2017.



7 th Place (two-way tie): Japan and Korea, 37-plus points. Claim to fame: leading EV-

making country continues to stagnate, meets rising EV-making power with a bitter historical

score to settle. Both make many GWh’s of EV batteries.

Japan still makes the world’s best selling EV for 2016 (Leaf). However, its domestic EV share

continues to decrease, while Korea’s jumped by ~2.5x last year, mostly thanks to the

introduction of the Hyundai Ioniq late in the year. Meanwhile Korea is thinking outside the box

about electric buses; in mid-2016 a bus line in Jeju Island switched to electric buses with

swappable batteries, and the country also leads the development of buses that get wirelessly

charged as they go. Both approaches can help reduce the size of the battery that needs to sit

inside the bus itself.

Both countries ended 2016 around a rather underwhelming 0.4% market share. The reason

they are in the Top 10 at all, is that they are two-thirds of the world’s 3-country oligopoly over

EV lithium-ion battery production. Japan and Korea supply practically all of the batteries

appearing in Western-made EVs. They demonstrate that high-income countries can be

leading battery makers: no excuse for farming it out of sight to poorly-regulated plants in poor

countries.

But if the Prius Prime doesn’t take off, or the Gen 2 Leaf gets delayed again or underwhelms

the audience, Japan might drop out of the top 10 this year. What a fall for a country that was

arguably the world’s #1 in 2011.


6 th Place: The United States, 38 points. Claim to fame: Home of the Tesla, Volt and Bolt

renews its growth, but is bumped down the list by a couple of upstarts.

The USA’s EV market gets so much press, and its EV industry has been such a trend-setter,

that it’s easy to forget our annual domestic EV market share has yet to cross 1%, a feat that

at least 12 other countries did manage to achieve in 2016. Add to that policy/infrastructure

inconsistency at the state level, and duplicity at the industry level – e.g., Bolt hero Mary Barra

joining the call to Trump to undo fuel-efficiency standards – and as of the end of 2016, the US

pretty much deserves the spot it got.

Next year, if and when Tesla’s Gigafactory starts making its own battery cells (sorry

Tesla/Volt fans, no credit for putting together battery packs from cells made elsewhere),

expect the US to gain a few crucial points. Together with EV market share finally crossing 1%

in a big way – Trump or No Trump - I won’t be surprised to see the US score for 2017 around

45 points, possibly climbing back into the Top 3 where one should expect it to be. This year,

however, the US was upstaged by…


5 th place: The Ukraine! 39-minus points. Claim to fame: local groups make up for economic

challenges by importing thousands of used EVs; 4% market share with sales jumping ~5x

year-over- year.

I can already see the comments asking: “USED sales?? WTH?!” Let me pre-empt them by

asking back, what would you do living in a country with $4,000 per-capita GDP, which means

that even at ~$150/kWh, new EVs are still priced out of your league? And no domestic auto

industry either?

Well, some Ukrainians got together, established a conveyor belt of used EVs (half of them

Leafs) coming in from the West, lobbied for government support, and in 2016 things really

flourished with >2.5k sales, nearly all >2-year- old used, jumping five-fold over 2015 and

landing the global #4 spot for market share. The motivation for this “Ukrainian EV miracle” is

pretty clear: with its domineering enemy Russia being an oil power, the desire to punch Big

Oil in the face (which I share, heartily) takes on a personal and immediate form in the

Ukraine.

Still not convinced about used sales? Besides doing it for its own domestic needs, the

Ukraine is also setting a global example for poor non-industrial countries to get into EVs, and

a venue for leading EV volume markets to get some demand and resale value for short-

range, degraded used BEVs. I also double-checked the Ukraine story with Jose, who has

direct personal connections there, and he says it is both genuine and impressive. If the

Ukrainians put together a second triple-digit increase year, they might be able to hang onto

the top 5. But we’re not done with Cinderellas tonight...


4 th place: Iceland! 39-plus points.

In this list’s first draft, Iceland hovered near the bottom of the Top 10. Then, prompted by

Jose, I double-checked updated 2016 numbers from EAFO.eu (an official EU alt-energy-

vehicle tracking site, apparently Jose plays a big role there too), and learned that quietly away

from the limelight, Iceland managed to capture the world’s #2 market share spot, with 6.3%!

(The initial EV sales blog report pegged it at <5%.) This numbers boost, together with

acknowledgment of Iceland’s strong pro-EV culture and infrastructure (perhaps second only

to Norway), nicely paired with an almost purely renewable grid, catapulted the sparsely-

populated Nordic island all the way to #4. And we’re staying Norse for a wee bit more, with...



3 rd place: Sweden! 41 points. Claim to fame: well-rounded performance and the highest EV-

production-share among automaking countries.

Somehow, Sweden remained just outside my handmade 2014 and 2015 lists (it did get an

honorable mention in 2014). But when all the numbers are put together, Sweden suddenly

appears everywhere. In particular, after getting “denominator” automaking numbers (i.e., the

total national auto production) from the world’s automaking association, Sweden suddenly

jumped way up to the top with a national EV-making share of ~8.5%. The next on the list,

Germany, makes just under 2.5% EVs. Admittedly, a high national rate is easier when you

only have one major automaker (Volvo), but still Volvo boasts the #1 EV share among

established “traditional” Western automakers, indicating a high degree of commitment, even if

most of it is still on the PHEV front.

Volvo also makes some EV buses, and Sweden’s EV sales market share (3.6%) is #5 in the

world, growing ~1.5x in 2016. So Sweden scores on multiple fronts, reflecting a robust and

consistent pro-EV culture, doubtlessly inspired by its neighbor…


2nd place: Norway, 54 points. Claim to fame: EV share continues to shatter records and

expectations (>30% in 2016, including used imports). Leaders set commitment towards

ending ICE sales next decade.

Not much to add about Norway, poster child of the EV world. Each year everyone expects

they won’t be able to keep it up, and yet they do. It should be noted that Norway is another

market besides the Ukraine where used-EV sales play a substantial role; they contribute

~10% to the numbers, pushing the overall number of EVs added to Norwegian roads in 2016

past 50,000. Norway’s “used import” EVs are much newer than the Ukrainian version, and in

many cases – in particular, Soul EVs from Germany, as previously documented – they are

actually brand-new EVs deceptively registered in the EU to gain points for the automaker

before heading to Norway. Norway itself, though, should not be faulted for this trickery, surely

not from an EV supporter’s perspective.

Norway scores 39 of 50 possible points in the sales category, far ahead of second-place

Iceland (25). But until it also replaces its ICE bus fleet, or starts making some lithium-ion cells

in large quantities, it is unlikely to claim the #1 spot (which, using the new system, Norway

might have won in 2014, but not in 2015).


1 st place: China, 61 points. Claim to fame: by far the largest EV volume country (both sales

and production), continuing breakneck growth. Makes and deploys nearly all of the world’s

electric buses.

Among large vehicles, buses and in particular urban buses offer the best opportunity for early

EV adoption. Travel distances are relatively short, the form enables sticking a huge battery-

pack at the bottom with few design problems, and EVs do far better with the stop-and- go bus

driving mode than ICE buses, both energy-wise and maintenance-wise. Also, diesel buses

play a large role in urban particulate pollution; so switching to an EV bus fleet is an

environmental two-for- one win. Last but not least, most bus customers are transit agencies,

who might have strict requirements but are less spoiled and finicky than the private market,

and (given the right political climate) more committed to environmental policies.

Unfortunately, in the wealthy world buses are much less the essential staple than they are in

the less-wealthy world, and most Western governments haven’t promoted bus electrification

too much. So in the West and in particular Europe, the story has been one “pilot study” after

another, in which a couple of electric buses are used for a couple of years, everyone is

amazed at their success, and then…. Crickets. Barring a few exceptions (e.g., London), no

massive orders follow these “pilots”. Across all of Europe, after years of successful “pilots” in

numerous cities, at the end of 2016 there were only ~1300 electric buses deployed, and this

includes ~300 “hopping trolleys” that travel mostly using overhead rails, with a modest battery

allowing 15km off-rail range. Worse, the continent has yet to develop a homegrown

automaker dedicated to electric buses, such as the US’s Proterra. In fact, Europe’s largest

bus maker and the world’s #3, Daimler, has been almost(?) completely AWOL from the EV

bus scene.

Enter China, grand debunker of the “EVs are toys for the rich” canard. In 2015 electric bus

deliveries in China suddenly jumped to >100,000, and in 2016 they further increased to

~135,000, most of them BEVs with decent range, no rails required. At least 98% of the

world’s electric buses are in China. A good chunk of the remaining 2%, as well, was made by

Chinese companies (e.g., the massive London order mentioned above). Now these

staggering numbers, although coming from reputable sources, are not completely

decipherable to us. “Buses” might include vehicles from 10 seats up. Still, there’s no question

that electric buses now take up a good chunk of bus sales in China (Jose estimates 20%

market share for 2016), and hopefully this spills over to other countries quickly (are you

listening, India?). Without its bus dominance, China would narrowly lose the #1 spot on our

list to Norway.

Besides that, in 2016 China made about half the world’s EV battery capacity, split about

evenly between cars and buses. I penalized its battery industry one point for lack of

transparency: investigative reports found out that the supply chain of some Chinese lithium-

ion battery companies includes slavery cobalt from Congo (Korean companies might also be

implicated, but to a lesser extent). As to China’s auto sales (>350k EVs, ~1.5% market share,

1.8x increase), the rapid increase which like elsewhere, was fueled by incentives, generated

some cases of fraud, prompting the government to pause subsidies in early 2017 and send

the EV market to a screeching halt. I think the pause has now been mostly released for

companies found “clean”.


Wrap-up

I wasn’t expecting too many surprises in 2016’s list, but ended up with an entire slew of

underdogs.

If you’re curious about the score composition, 50% of it is sales (mostly market share, but

volume and year-over- year change also mattered, and there was that BEV:PHEV

bonus/penalty), 30% production (volume, share of country’s auto industry, and batteries;

countries sans an auto industry got a 50% waiver for the former two, but not for batteries),

15% for buses and 5% for policy/infrastructure (that bit was the most arbitrary, so I ended up

keeping it small). Just to demonstrate how strong the 2016 list is: hovering ~2.5 points below

the Top 10 are the UK and Austria, two pretty good EV countries, and below them Germany,

the world’s #3 EV producer by volume and #2 by percentage.

You might also be curious about the lowest scores: spots #38 and #39 are occupied by

Turkey and Slovakia, with 11 and 8 points, respectively. Both have ridiculously low market

share, and are penalized for having sizable auto industries with no documented EV activity (to

be fair, Turkey did produce the Renault Fluence ZE a few years back, but that seems to have

gone away). The lowest-ranking wealthy country is Italy at #30, with 19.5 points. But China

and Ukraine are living proof, in two completely different ways, that this doesn’t have to be a

wealthy-world game anymore. India, are you listening again?

I hope to see more countries cross 50 points, surely by 2018 and perhaps even next year. My

guess is that the US or any European country that sets up large battery factories or deploys

gobs of electric buses, will be the first to do so, although Korea could be a “dark horse”

candidate as well – while the leaders forge ahead towards 70 points and beyond.


Article also published on Inside EV's
Iceland December 2016

Iceland December 2016

Image result for Outlander PHEV in Iceland


Outlander PHEV last minute Leader in Hot Market

The Icelandic plug-in market is mirroring the Football National Team 2016 Euro Cup performance, punching well above its waist, with December registering 108 units, a new all-time record, with sales up four-fold YoY, pulling the YTD numbers to a record 862 units and the EV market share to a record 4,66%, significantly above the 2,93% of 2015.

This "Little Norway" is currently the Third market with highest plug-in share, only behind the aforementioned Norway (+/- 29%) and Hong Kong (+/- 5%), making it an interesting test bed market to study. 

The two times winner (2013 & 14) Nissan Leaf lost the 2016 Best Seller title in December, incapable of resisting the 53 Outlander PHEV registered last month, a new monthly all-time record, pulling the Japanese SUV to the leadership, with 153 units (New record), a first for a plug-in hybrid in Iceland.

Considering the local addiction for SUV's, the rise of plug-in hybrids (63% share in 2016, up from 36% in 2015) and the fact that the Mitsubishi model has always been the Best Selling PHEV ever since it landed, expect it to be the main candidate for the 2017 Best Seller title.

Looking at the remaining models, in the midst of a general trend of rising sales, one model is suffering a sharp decline, with the 2015 Best Seller VW e-Golf dropping #6, with half the sales of last year, while the Tesla Model S did even worse, dropping from 19 units in 2015 to just two, and the more Iceland-suited Model X introduction serves as no excuse, as its five units do not make up for the 17 units drop of the Model S. Come on Tesla, spend some attention to this booming market...

In the brands ranking, Volkswagen (28%, down 2%) won its second Manufacturers title, with Mitsubishi (18%, up 5%) surprisingly stealing the Silver Medal in December from Nissan (16%), with Mercedes (8%) ending in Fourth, thanks to their SUV's.

PlIcelandDec.YTD%'15Pl
1
2
3
4
Mitsubishi Outlander PHEV
Nissan Leaf
Volkswagen Golf GTE
Volkswagen Passat GTE
53
8
3
2
153
117
99
87
18
14
11
10
3
2
7
N/A
5Volvo XC90 T86728N/A
6
6
8
9
10
Volkswagen e-Golf
Mercedes GLE500e
Kia Soul EV
Porsche Cayenne Plug-In
Audi Q7 e-Tron
5
5
3
5
3
43
43
39
37
36
5
5
5
4
4
1
N/A
4
6
N/A
11
12
13
Audi A3 e-Tron
Mercedes GLC350e
Nissan e-NV200 / Evalia
4
3
2
32
28
15
4
3
2
5
N/A
10
14BMW X5 40e3142N/A
15BMW i3111113
15
17
17
18
20
20
22
22
24
24
Volkswagen e-Up!
Renault Kangoo ZE
Tesla Model X
BMW 225xe Active Tourer
Toyota Prius Plug-In
Chevrolet Volt
Tesla Model S
Mercedes C350e
Mercedes B250e
Mercedes E350e
1









10
5
5
4
3
2
2
2
1
1
1
1
1
0
0
0
0
0
0
0
9
N/A
N/A
N/A
11
13
8
N/A
N/A
N/A

TOTAL108862100



Source: us.is
Iceland November 2016

Iceland November 2016



Nissan Leaf is Losing Ground


The Icelandic plug-in market continues hot as the GrjĂ³tagjĂ¡ waters, with November registering 99 units, up 80% YoY, pulling the EV market share to a record 4,23%.

Looking at the models ranking, the two times winner (2013 & 14) Nissan Leaf still is ahead of the race, with 109 units (New all-time record), but a PHEV pack (Outlander PHEV, Passat GTE, Golf GTE and Volvo XC90 T8) is closing in, with the first two having real chances to displace the Japanese hatch, so December should have an entertaining race for the Best Seller trophy.

Looking at the remaining models, two luxury SUV's are shining, the Mercedes GLE500e jumped to #6, while the Audi Q7 e-Tron has struck a chord in this market, registering 12 units last month, jumping to #9 and with real chances to reach the Sixth position next month. Will we see it run for the leadership next year?

In the brands ranking, Volkswagen is leading (30%, up 1%) and preparing to win its second Manufacturers title, with Nissan (16%, down 3%) set to win the Silver Medal and Mitsubishi (13%) the Bronze Medal.

PlIcelandNov.YTD%'15Pl
1
2
3
4
Nissan Leaf
Mitsubishi Outlander PHEV
Volkswagen Golf GTE
Volkswagen Passat GTE
7
12
16
12
109
100
96
85
14
13
13
11
2
3
7
N/A
5Volvo XC90 T85669N/A
6
6
8
9
10
Volkswagen e-Golf
Mercedes GLE500e
Kia Soul EV
Audi Q7 e-Tron
Porsche Cayenne Plug-In
3
7
2
12
6
38
38
36
33
32
5
5
5
4
4
1
N/A
4
N/A
6
11
12
13
Audi A3 e-Tron
Mercedes GLC350e
Nissan e-NV200 / Evalia
4
3

28
25
13
4
3
2
5
N/A
10
14BMW X5 40e1111N/A
15BMW i3110113
15
17
17
18
20
21
21
21
24
24
Volkswagen e-Up!
Renault Kangoo ZE
Tesla Model X
BMW 225xe Active Tourer
Toyota Prius Plug-In
Tesla Model S
Chevrolet Volt
Mercedes C350e
Mercedes B250e
Mercedes E350e
1

3
1





1
9
5
5
4
3
2
2
2
1
1
1
1
1
1
0
0
0
0
0
0
9
N/A
N/A
N/A
11
8
13
N/A
N/A
N/A

TOTAL99754100

Source: us.is

Iceland September 2016

Iceland September 2016



All Time Records


Norway has been the Poster Child for electromobility, but there are other markets moving out of the Early Adopters niche, one of the less known is Iceland, its local plug-in market now has the Second highest EV share in the World, with 3.61%, ending September with 575 new plug-ins, 96% above the same period last year, with last month alone being responsible for 105 units, a new all-time record.

To have a sense of the extraordinary evolution of this market, 2015 ended with 411 EV's registered in that year, 2014 ended with 200, 2013 with 72 and 2012 only 18...

Looking at the models ranking, the two times winner (2013 & 14) Nissan Leaf is ahead of the race, with 95 units, running ahead of a PHEV pack (Outlander PHEV, Passat GTE, Golf GTE and Volvo XC90 T8), all trying to reach the Japanese hatchback, which in turn, is looking to beat the 108 units recorded by itself in 2014, which still holds as the highest number of registrations by a single model in a year.

Looking at the remaining models, the Kia Soul EV jumped to #6, surpassing last year leader VW e-Golf (A year ago it had 75 units...), becoming the second Best Selling BEV, while on the second half we see the arrival of two important models, with the promising Audi Q7 e-Tron registering 14 units and jumping to #12 (#2 in September), while the Tesla Model X landed with its first delivery, the Palo Alto manufacturer never really caught on with the locals, so maybe the Model X could be what the doctor ordered, in this SUV-loving market.

In the manufacturers ranking, Volkswagen is leading (29%, down 2%) comfortably, followed by Nissan (19%) and the Third Placed, Mitsubishi (13%).

PlIcelandSep.    YTD%'15Pl
1
2
3
4
Nissan Leaf
Mitsubishi Outlander PHEV
Volkswagen Golf GTE
Volkswagen Passat GTE
10
14
17
9
95
74
71
59
17
13
12
10
2
3
7
N/A
5Volvo XC90 T88519N/A
6
7
7
9
10
Kia Soul EV
Volkswagen e-Golf
Porsche Cayenne Plug-In
Mercedes GLE500e  
Audi A3 e-Tron
10
3
3
2

33
30
26
24
23
6
5
5
4
4
4
1
6
N/A
5
11
12
13
Mercedes GLC350e
Audi Q7 e-Tron
Nissan e-NV200 / Evalia
1
14
3
17
15
13
3
3
2
N/A
N/A
10
14BMW X5 40e2102N/A
15Volkswagen e-Up!2819
15
17
18
18
20
20
22
22
22
BMW i3
Renault Kangoo ZE
BMW 225xe Active Tourer
Toyota Prius Plug-In
Tesla Model S
Chevrolet Volt
Mercedes B250e
Mercedes C350e
Tesla Model X
1

1
1
1
1
1

1
8
5
3
3
2
2
1
1
1
1
1
1
1
0
0
0
0
0
13
N/A
N/A
11
8
13
N/A
N/A
N/A

TOTAL105575100




Source: us.is

Iceland March 2015

Iceland March 2015

Kia is finding its way in Iceland

"Full Speed Ahead!" Edition

Iceland continues to post amazing performances, ending March with 50 units, a new record, and the First Quarter with 94 plug-in registrations, it might not sound much volume-wise, but when you consider the EV Share of the total market, you have...4,7%! And remember, plug-ins only landed on the island three years ago...

Looking at the models ranking, Nissan is leading the pack (Something it has been doing since 2013),
while in Second we have a novelty, the VW e-Golf  has beaten the Mitsubishi Outlander PHEV into #2, while Volkswagen as a brand is also Second, and even closing in on Nissan (30% vs 37%), with the Kia Soul EV carving its own niche behind the Top Players, probably still waiting for more available units from the Mothership to make its way into more memorable positions.

PlIcelandMarch    YTD%'14Pl
1
2
Nissan Leaf e)
Volkswagen e-Golf e)
22
10
32
18
34
19
1
N/A
3
4
Mitsubishi Outlander PHEV
Volkswagen e-Up!
4
3
13
10
14
11
2
6
5
6
Kia Soul EV
Porsche Cayenne Plug-In e)
4
1
7
4
7
4
9
N/A
7Tesla Model S1334
7Nissan e-NV200 / Evalia e)2333
9Toyota Prius Plug-In1229
10
10

Mitsubishi I-Miev
BMW i3
1


1
1

1
1

N/A
N/A


TOTAL5094100




Source: us.is
Iceland December 2014

Iceland December 2014

Kia has just joined the fastest growing EV market in the world

Nissan Takes the Crown Edition

Iceland continues to impress, ending the year with a record 204 units, up from just 72 in the previous year, 18 in 2012 and none in the year before that...The EV Share jumped yet again to 2,71%, which makes me wonder if some of these sales aren't imports...If anyone has an insight on this, i would appreciate more details on it.

Nissan consolidated the leadership won in 2013 with the Leaf, increasing its share from 40% then to an amazing 64% in 2014, not only the Leaf increased its leadership (Now with 54% Share), but the e-NV200 / Evalia took the Third Place, making this market one of the most successful for the japanese brand.

In Second we have the rookie Mitsubishi Outlander PHEV, while behind it, the Tesla Model S ended in a somewhat disappointing #4, the AWD versions will probably be a welcome addition for the american car here.

Looking into 2015, i would imagine that the explosive growth could continue, maybe reaching 500 units and an EV Share of over 5%, which could place it in the Top 3 markets regarding this item.

PlIcelandDec. YTD%'13Pl
1Nissan Leaf7111541
2
3
Mitsubishi Outlander PHEV
Nissan e-NV200 / Evalia
6
4
25
21
12
10
N/A
N/A
4
5
Tesla Model S
Renault Kangoo ZE


13
7
6
3
4
N/A
6Chevrolet Volt
635
6Ford Focus Electric163N/A
6Volkswagen e-Up!163N/A
9
9
9
Opel Ampera
Toyota Prius Plug-In
Kia Soul EV 



3
3
3
2
1
1
7
2
N/A

TOTAL19204100




Source: us.is
Iceland August 2013

Iceland August 2013

The first EV to arrive in Iceland was the "daddy" of current EV's, the Mitsu I-Miev

Small in Numbers, Big in Ambition Edition

Who would of guessed that the EV market with largest growth (>300%!) would be situated in the middle of the Ocean?

Well, islands are privileged territories for EV's, because range anxiety isn't that much of a problem there...But i digress.

After selling just 18 electric cars last year, Iceland is now home of another 43 plug-ins and we still have one third of the year to go, so expect some more to arrive here until the end of the year, but for now the EV Share sits at 0,80%, way up from the 0,21% of last year.

Because we are talking small numbers, some unusual facts can occur, like the I-Miev scoring the first 12 units of the year in August (Probably a fleet deal) allowing it to recover the #1 spot, if ex-aqueo with the Nissan Leaf.

The other  major player is the Prius Plug-In with 10 units sold this year, achieving with it the best PHEV seller title, crown that last year belonged to the Opel Ampera, the german-american car has also the dubious honor of being the only model that still hasn't beaten last years performance (5 units sold in 2012, 2 this year).

Finally, the first Model S from Tesla landed this month and Icelanders seem pretty smitten with it, so it wouldn't a surprise if the american brand would turn the ranking upside down and finished the year in Number One.

PlIcelandAugust     YTD%'12Pl
1Mitsubishi I-Miev1212281
1Nissan Leaf31228N/A
3Toyota Prius Plug-In110233
4Chevrolet Volt
37N/A
4Citröen C-Zero
374
6Opel Ampera
252
7Tesla Model S112N/A

TOTAL1743100


Source: us.is.
Markets Roundup January 2013

Markets Roundup January 2013

Two minimalistic dashboards: The Mitsu I-Miev...

February is closing to an end, so it's time to make a roundup on the several EV markets around the world:

- Tesla made it to #1 in the USA, promising a hard fight for the gold medal in the coming months, just like Volvo did in Sweden;

- Speaking of Sweden, the three countries with highest EV share were Norway (3,00%), Sweden (1,14%) and...Iceland, that's right, the icy island started late on the whole EV thing (it only started to buy electric cars last year), but at 1,57% share in January it's catching up quickly, being this month the second most EV enthusiastic market, headlining what it was generally a good month for electric cars in Nordic countries;

- On the other hand, the rest of european markets suffered with the economic crisis, with the german plug-in market shrinking to just 125 units, far below than the usual 400 units sold last year, and falling behind China (#6) and Sweden (#7) in the countries ranking.

- One vehicle losing ground with the euro crisis is the Renault Twizy, losing the #1 sceptre in Germany, Switzerland and Italy;

- Preparing itself to be made in Europe (UK) and North America (USA), joining the Japanese production, the Nissan Leaf is going to have a lot of installed capacity, let's see if  the price drop justifies demand for all that extra capacity, for now, in January the only bright spot for Nissan's electric car was the 100% monthly increase in Norway, enough to get another #9 spot in the overall Norwegian ranking after achieving it for the first time in October and the second best month ever at 265 cars sold, just 12 units behind the record established three months ago;

...And the Renault Twizy.

Markets Roundup Full Year 2012

Markets Roundup Full Year 2012

Fisker Karma in Monaco
With most of 2012 data in, it's time for a roundup on some EV markets:

- The three countries with highest EV share are Norway (No surprises here) with 3,09%, followed by Estonia (Thanks to Mitsubishi) at 2,35% and finally in third there's the Netherlands with 0,98%;

- The Renault Twizy was #1 in eight countries, hitting a sweet spot in Central and Southern Europe;

- Renault sold some 600 units of the Fluence ZE in Israel, included in the Better Place battery swapping project and at 0,37% share it was not a bad start, but the question is if in 2013 they will resist the black hole that is becoming the Better Place deal;

- Nissan has sold 89 units of the Nissan Leaf in Hong Kong, meaning that Nissan sold more Leaf's there than in the whole of China;

- Where else in the world other than Monaco would the Fisker Karma be a best seller? That's right, the Cadillac Escalade of the  Plug-In market was the second best selling electric vehicle in Monaco, just behind the Renault Twizy. With this in mind, i'm assuming that Tesla will be the best seller this year;

- As proof that the EV market is a fast changing market, Finland had three different leaders in the last three years, starting with the Think City in 2010, followed in '11 by the Citröen C-Zero and the Nissan Leaf last year;

- The I-Miev family has a thing for finding new markets for electric cars and losing them for others in the following years, for example the Mitsubishi I-Miev started the EV market in 2009 in it's home market, being the best selling electric model that year and in 2010, before losing the crown to the Leaf in 2011.  The same thing happened in Germany (#1 in 2010 and 2011, #3 in 2012), Spain (#1 in 2011, #9 in 2012), Switzerland (#1 in 2010 and 2011, #4 in 2012), Monaco (#1 in 2011, #6 in 2012) and Ireland (#1 in 2010, #4 in 2011 and 2012). In 2012 the I-Miev family started to sell cars in new markets like  the Czech Republic (78 units), Iceland (9), Poland (13) and Colombia (28). It remains to be seen in 2013 how many of these will still crown a I-Miev member as best seller...