SUBARU COLLECTS BEVY OF AWARDS AT CHICAGO AUTO SHOW

Bolstering its tremendous seven-year sales growth, Subaru’s product line-up is also receiving strong recognition: at the 2015 Chicago Auto Show the company collected no less than four separate awards for its products. 

Subaru won the 2015 Kelley Blue Book 5-Year Cost to Own Award for the Brand category. These awards are based on Kelley Blue Book’s 5-Year Cost to Own data for new cars for the initial five-year ownership period. 

Motorweek awarded the all-new 2015 Legacy its Drivers' Choice Award for Best Family Sedan. Each year, MotorWeek editorial staff selects the best models in a variety of lifestyle categories ranging from family sedan to luxury car, to large utilities and pickups. From that group, an overall best of the year is chosen. 

U.S. News and World Report gave Subaru its 2015 Best Wagon for the Money award for the best-selling Outback. To find the award winners, U.S. News combines the average price paid from TrueCar, Inc. and five-year total cost of ownership data from Vincentric, LLC with their rankings data. The U.S. News rankings are based on the opinion of the automotive press about a car's performance, interior features and interior comfort, along with reliability and safety ratings.

Consumer Guide® Automotive awarded the Subaru BRZ with a “Best Buy Award” in the Sporty/Performance Car category. This is the second consecutive win for the BRZ in the category. Editors of Consumer Guide® Automotive test drive more than 150 new vehicles each year and select the top ones in each class as Best Buys. A vehicle does not become a Best Buy based solely on objective ratings; it also has to distinguish itself as being a good dollar value compared to others in the class.

The awards given to the Legacy model in particular cap a strong launch for the all-new 2015 model which has earned attention from media writers for its much improved interior, entertainment and connectivity, as well as improved ride and handling. Further to its status as an IIHS Top Safety Pick, Legacy was also named "Best Car to Buy 2015" By The Car Connection and “Best New/Redesigned Car $25,000-$30,000” in Kiplinger’s Personal Finance Top Picks for 2015.

In January 2015, Subaru recorded a 24 percent increase over January 2014. These results continue the company’s sales momentum from 2014 where Subaru achieved six consecutive years of record sales and exceeded 500,000 annual sales – a first in company history. 

All seven 2015 Subaru models have Insurance Institute for Highway Safety (IIHS) awards – two with Top Safety Pick and five with Top Safety Pick+ including the Forester, Legacy, Outback, Impreza, and XV Crosstrek, when equipped with optional EyeSight® Driver Assist Technology. In January, Subaru also earned Kelley Blue Book’s prestigious 2015 Best Resale Value Brand Award and three vehicle segment awards – Compact Car Category: 2015 Subaru Impreza; Sporty Compact Car Category: 2015 Subaru WRX; and Mid-Size Car Category: 2015 Subaru Legacy. 

SUBARU INTRODUCES ALL-NEW 2015 OUTBACK® AT NEW YORK INTERNATIONAL AUTO SHOW

• Bolder design for roomiest, most capable Outback ever
• Fuel economy at the top of AWD crossover class
• Revised chassis and new Active Torque Vectoring for greater agility
• Enhanced Active AWD and new X-Mode for increased capability
• New available Rear Vehicle Detection System featuring Blind Spot
Detection, Lane Change Assist and Rear Cross Traffic Alert
• Latest version of EyeSight® driver assistance system with improved
camera performance

Subaru of America, Inc. today introduced the all-new 2015 Outback, the fifth generation of the World’s First Sport Utility Wagon®, at the New York International Auto Show in the Jacob K. Javits Center. The 2015 Outback offers the roomiest interior, most capable chassis and highest fuel-efficiency in the model’s 20-year history. Its bold new design delivers an even more compelling blend of on-road agility, off-pavement control, ride comfort, interior refinement and safety technology. The 2015 Outback arrives in Subaru dealerships in summer 2014. 

The new 2015 Subaru Outback’s design features crisper, more sculpted lines that convey both its all-road capability and its added refinement. The 175-horsepower 4-cylinder Outback 2.5i is available in Standard, Premium and Limited trim lines, accompanied by the top-of-line 6-cylinder 3.6R Limited with 256 horsepower. All trim lines add more standard amenities, conveniences and new infotainment systems.

All 2015 Outback models come standard with the Lineartronic® CVT (continuously variable transmission), which features paddle-shift control switches and helps boost fuel economy significantly. The 2015 Outback 2.5i achieves manufacturer-estimated ratings of 25 mpg city / 33 mpg highway / 28 mpg combined, up from 24/30/26 in the 2014 model. A new Active Grille Shutter system on the 2015 Outback 2.5i and Electric Power-Assisted Steering and improved aerodynamics on all models also contribute to the increased efficiency.

Active Torque Vectoring, an enhancement of the Vehicle Dynamics Control (VDC) stability and traction control system, enhances agility. Newly standard X-Mode, Hill Descent Control and Hill Start Assist augment standard Symmetrical All-Wheel Drive to assist the driver in navigating rough roads, slippery surfaces or steep inclines. The Outback continues with 8.7-in. ground clearance, which is higher than for some SUVs, yet with low step-in height for comfort.

The 2015 Outback maintains a footprint similar to the model it replaces. Small increases to wheelbase, length and width yield a roomier passenger cabin and greater cargo room. A new windshield angle, higher seating hip points, new front partition windows and door-mounted side view mirrors help improve visibility.

Extensively revised and retuned suspension endows the 2015 Outback with greater handling agility and a more comfortable ride. New sound-control measures make the cabin quieter, while new soft-touch materials and trim styles give a more premium feel. New step-style doorsills make it easier to load objects on the roof rails, and other new conveniences include rear seatback release levers in the cargo area and an available power rear gate with memory height.

The 2015 Outback adds new front seat-cushion airbags that help to keep occupants in place in a frontal collision, and all trim lines come standard with a rear-view camera. The new Subaru Rear Vehicle Detection System, which is standard on Limited trims and available for the 2.5i Premium, includes Blind Spot Detection, Lane Change Assist and Rear Cross Traffic Alert.

The 2015 Outback offers the latest version of the EyeSight® driver-assist system, the highest-rated front crash prevention system by the Insurance Institute for Highway Safety (IIHS). EyeSight uses Subaru-developed stereo camera technology and integrates Adaptive Cruise Control, Pre-Collision Braking and Vehicle Lane Departure Warning systems.

Subaru significantly upgraded infotainment capability in the 2015 Outback, with all available systems featuring Subaru STARLINK smartphone integration and apps. An upgrade system adds a 7-inch touch screen display with swipe and scrolling gesture control, voice-activated controls, SiriusXM® satellite radio and iTunes® tagging capability.

A new high-end audio system that’s standard for Limited trims combines an AM/FM/HD Radio system with a harman/kardon® 576-Watt-equivalent amplifier and 12 harman/kardon speakers. The available navigation system’s interactive voice command system accepts natural language and phrases, and this functionality can also operate the dual-zone automatic climate control system.

Subaru produces a full line of all-wheel drive sedans, crossovers and SUVs, along with the rear-wheel drive BRZ sports car.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants, and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

SUBARU REPORTS 45 PERCENT INCREASE IN SALES AND BEST EVER MONTH IN COMPANY HISTORY

• August sales of 41,061 marks best-ever sales month for Subaru
• Subaru also reported best-ever month for Forester and best-ever August for Impreza, and BRZ models

Cherry Hill, N.J. -  Subaru of America, Inc. today reported the best sales month in company history: 41,061 vehicle sales for the month of August, a 45 percent increase over August 2012. Year-to-date sales for Subaru total 281,652 – 29.3 percent higher than the same period in 2012. The company is on track to achieve its fifth-consecutive year of sales increases.

With 13,163 vehicles sold, August was the best-ever sales month for the Forester model. Sales for Impreza and BRZ reached 6,784 and 868 respectively, representing record-high August sales for both vehicle lines.

“These sales milestones are the result of hard work, dedication and unwavering commitment to serving our customers and working cooperatively with our retail organization,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc.

Carline	Aug-13	Aug-12	% Chg	Aug-13	Aug-12	% Chg
	MTD	MTD	MTD	YTD	YTD	YTD
Forester	13163	6956	89.2%	73752	50505	46.0%
Impreza	6784	4719	43.8%	41951	49130	-14.6%
Impreza WRX	1235	681	81.4%	12259	8450	45.1%
Legacy	3954	3872	2.1%	30504	31465	-3.1%
Outback	10163	11285	-9.9%	81930	74621	9.8%
Tribeca	137	157	-12.7%	1131	1399	-19.2%
BRZ	868	623	39.3%	5642	2210	155.3%
XV Crosstrek	4757	n/a	n/a	34483	n/a	n/a
TOTAL	41061	28293	45.1%	281652	217780	29.3%

“August was our best-ever with demand strong across all models. Significant to our success this year is more than half our sales are to people new to Subaru,” said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. “More and more people are recognizing our core brand attributes of longevity, safety, versatility and adventure.”

About Subaru of America, Inc. 
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit media.subaru.com.